Director, E-Commerce

SEPHORA DIGITAL SEA PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading beauty retailer, seeking a Director of E-Commerce to drive ecommerce growth in SEA and Australia-New Zealand. Key responsibilities include strategic planning, campaign orchestration, and cross-functional collaboration. Ideal candidates should have over 10 years of ecommerce experience, strong P&L management skills, and a proven track record in enhancing customer engagement.

Benefits

Empowerment and growth opportunities

Diversity and inclusion initiatives

Qualifications

• More than 10 years of experience in ecommerce or digital marketing.
• Expertise in managing high-growth ecommerce businesses.
• Proficiency in ecommerce metrics and campaign execution.

Responsibilities

• Lead ecommerce revenue growth across multiple regions.
• Develop and execute digital commercial strategies.
• Collaborate with cross-functional teams to optimize business performance.

Skills

Ecommerce strategy

Campaign planning

Digital marketing

Stakeholder management

P&L accountability

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Thailand, and the Philippines) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Director, E-Commerce, SEA

As the Director of E-Commerce, you will be the strategic and operational leader responsible for driving Sephora’s ecommerce revenue growth across Southeast Asia and Australia–New Zealand. You will lead the charge in commercial planning, campaign orchestration, and the development of differentiated digital value propositions. Your mission is to deliver sustained growth through sharp execution, strategic foresight, and innovation in customer engagement and conversion.

You will shine here if you enjoy…

Business Planning & Digital Commercial Calendar

• Translating regional business goals into a strategic, insight-led digital calendar that builds both sales and long-term brand equity.
• Partnering with cross-functional teams (merchandising, marketing, CRM, and onsite) to identify growth opportunities and orchestrate cohesive execution.
• Leading commercial block mapping, trade prioritization, and cross-functional campaign synchronization.
• Driving business reviews, block mapping, and performance tracking to fuel continuous learning and agility.
• Guiding country teams on integrating local amplification within centrally defined frameworks.
• Key Outputs: Commercial Strategy, Digital Calendar, Building Block Mapping, Monthly/Quarterly Business Reviews.

Campaign Planning & Execution

• Leading end-to-end campaign planning—from GTM ideation to execution—ensuring all initiatives are data-backed, timely, and flawlessly delivered.
• Developing best-in-class campaign toolkits and performance frameworks to support regional and local teams in campaign rollouts.
• Ensuring alignment of ecommerce priorities with brand, retail, and CRM teams to amplify omni-channel impact
• Instilling campaign discipline via toolkits, readiness trackers, test-and-learn agendas, and PMRs.
• Key Outputs: Go-To-Market Plans, Execution Playbooks, Campaign Delivery Tracker, Post-Mortem Reviews (PMR), Test-and-Learn Roadmaps

eCommerce USP Development & Innovation Platforms (IPs)

• Crafting and evolving long-term ecommerce differentiation strategies that give consumers compelling reasons to shop online.
• Building exclusive online propositions (e.g., IPs, bundles, early access, loyalty unlocks) that enhance frequency, AOV, and retention.
• Continuously optimizing USP effectiveness through experimentation and measurement frameworks.
• Key Outputs: eCommerce IP Development, Differentiated USP Strategy, Frequency Drivers, Conversion Boosters, Performance Dashboards

Key KPIs

• Order Volume Growth and Sales Target Achievement
• Average Order Value (AOV) Uplift and Campaign ROI
• Customer Frequency, Retention, and Conversion Rate

We would love to hear from you if you are/have…

• More than 10 years of experience in ecommerce, digital marketing, or commercial strategy, preferably within beauty, fashion, or consumer retail industries
• Proven experience managing high-growth ecommerce businesses in multi-market/regional settings with strong P&L accountability
• Deeply experienced in campaign planning, value proposition development, and calendar orchestration at a regional level
• Fluent in ecommerce metrics, A/B testing, promo modeling, and business case building
• Exceptional cross-functional leadership and stakeholder management skills
• Entrepreneurial mindset with strong commercial acumen and executional excellence

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.