Digital Sales Executive (6-months Contract)

TWG Tea Company Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company seeks a Marketing and Customer Service support role to drive digital business operations with a focus on luxury positioning. The position requires expertise in digital marketing and customer service, facilitating interactions between internal teams and external partners to enhance customer experiences. Candidates with a degree in marketing and proficiency in English and Mandarin are preferred.

Qualifications

• At least 1 to 2 years of relevant experience.
• Experience with local and international markets.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Provide pre-sale & post-sale support to customers.
• Manage and maintain the Content Management System.

Skills

Digital marketing

Customer service

Content Management System (CMS)

Written communication

Presentation skills

Education

Diploma/Bachelor’s degree in marketing or Communications

Tools

MS Office

Job description

Job Summary

This position supports marketing and customer service operation for TWG Tea digital business in allocated markets. With the objective of driving net sales while maintaining luxury market positioning. This role requires an understanding of digital marketing, customer service and CMS management.

Primary Relationships

The position is based in Singapore within Digital team and reports directly to the respective site lead and indirectly to Digital Strategy Lead. Within the organization, it involves close collaboration with CRM, IT, and Warehouse teams to ensure the seamless functionality and performance of TWGTea.com.

Externally, the role coordinates with vendors and service providers, including logistics partners, IT developers and digital and advertising agencies while also managing interactions with customers from TWGTea.com to address inquiries and provide support.

Key Responsibilities:

Marketing:

• Assist in planning and executing marketing campaigns to enhance the brand’s positioning.

• Collaborate with the design team and team lead to produce collaterals for allocated markets on brand.com.

• Support in developing creative content for collaterals, including crafting headlines, copywriting, and performing editing and proofreading tasks.

• Manage and maintain Content Management System for content, stock management, new product launches etc

• Liaise with language leads and proofread marketing content for allocated markets (as required) to create dynamic digital marketing and sales campaigns for platforms in these markets.

• Stay updated on industry trends, customer behaviour, and competitor activities. Analyse market data to identify opportunities and provide recommendations for improving marketing strategies.

Customer Service Operation:

• Engage with and assist customers by providing pre-sale & post-sale support, ensuring the highest standards of service are consistently upheld.

• Professionally handling and responding to member and customer enquiries including, but not limited to, telephone calls, emails, web enquiries.

• Responsible for identifying opportunities to cross-sell and upsell products to customers, with a focus on driving successful sales closures.

• Support in processing manual orders received by customers through various platforms, including TWGTea.com.

• Coordinate and communicate with internal teams, including HQ, Operations and Digital Warehouse to ensure prompt and professional resolution of customer queries, address concerns, perform customer service recovery and relay feedback to relevant departments.

• Liaising with account manager/team from delivery and courier companies to ensure orders are delivered properly and in good time, managing lost parcels and customer returns.

• Updating records and maintain proper customer service files.

• Any other administrative duties as assigned

Qualifications

• Diploma/Bachelor’s degree in marketing, Communications, or related field, with at least 1 to 2 years of relevant experience.

• Experience dealing with local and international markets and customers.

• Knowledge of CMS environment and features.

• Proficiency in English and Mandarin, with excellent written communication skills.

• Presentation skills and previous experience in the luxury industry would be a plus.

• Interest and appreciation of tea and luxury retail, digital marketing, customer service a plus

• Extremely meticulous, adaptable, creative thinker who is able to work independently in a young, dynamic and fast-paced environment

• Proficient in MS Office applications

• Results-driven and able to work under pressure

Only shortlisted candidates will be notified.

Please upload detailed resume, indicating reasons for leaving, last drawn salary, expected salary and date of availability.