Digital Planner / Senior Digital Planner

HAVAS MEDIA ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading media agency in Singapore is seeking a Digital Planner / Senior Digital Planner to manage digital media campaigns focused on Social, Display, and Mobile channels. The ideal candidate will have 2-4 years of relevant experience in media planning, strong analytical skills, and proficiency in digital marketing platforms. This role involves developing media strategies, coordinating campaign execution, and optimizing performance to achieve clients' business goals.

Benefits

Great company culture

Diverse work environment

Awards for agency excellence

Qualifications

• At least 2-4 years of experience in media planning and buying.
• Knowledge in digital buying platforms and digital marketing platforms is strongly preferred.
• Good understanding of the media landscape in Singapore.

Responsibilities

• Assist in developing digital media strategies for clients.
• Drive innovation in digital marketing tools and platforms.
• Coordinate end-to-end execution of campaign proposals.

Skills

Digital media strategy development

Social media platforms

Analytical skills

Client relationship management

Collaboration and teamwork

Education

Relevant qualifications in marketing or communications

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Adobe Analytics

Google Tag Manager

Adobe Launch

Job description

Havas Media Singapore is looking for a Digital Planner / Senior Digital Planner with at least 2-4 years of relevant experience in digital media planning and campaign implementation.

Reporting to a team lead, you will be responsible for supporting the planning, tactical execution, implementation, optimisation and performance analysis of digital media campaigns, focusing on Social, Display, and Mobile channels and platforms.

Main Responsibilities:

Planning

• Assist team in developing digital media strategies and recommendations to help clients achieve their business goals and KPIs
• Drive strategic and tactical innovation across digital buying/marketing tools and platforms across Social, Display, and Mobile (e.g. Facebook Ads Manager, Google Ads, DV360, Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
• Build strong relationships and engage clients on day-to-day operations
• Work with internal and external stakeholders to ensure smooth delivery of campaign administration and operations

Campaign Implementation

• Work with media partners and traders to coordinate the end-to-end execution of campaign proposals
• Implement campaigns on online media platforms
• Campaign administration – liaise with clients for material submission which meet the best practice guidelines for the ad format and work with media owners to ensure that the guidelines are up to date and accurate
• Digital ad operations – including the review of creative assets in accordance with channel specifications and ad trafficking
• Monitor and optimise campaigns
• Deliver interim and post-campaign reports to provide insight and recommendations on media performance
• Campaign financial administration – work with billing team to ensure that plans are billed correctly, and in a timely manner

Requirements for this role:

• Relevant qualifications in marketing, communications, or other relevant disciplines; or relevant work experience
• At least 2-4 years of experience in media planning and buying
• Knowledge & proficiency in digital buying platforms (e.g. Facebook Ads Manager, Google Ads, DV360)
• Knowledge & proficiency in digital marketing platforms strongly preferred (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
• Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners), and local market nuances

Qualities we are looking for:

• Team player – responsible, accountable, and collaborative
• Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks and projects
• Highly analytical, well-organised and has great attention to detail with a focus on quality of results
• Strong communication (verbal, written, and presentation) and interpersonal skills

*Kindly note that only shortlisted candidates will be contacted.*

About Havas Singapore

Within our Singapore Village is a network of business units including Havas Media, Arena Media, Havas Play, and BLKJ Havas, offering services across media, social, PR, and creative. Since 2015, we’ve had an unbroken streak of Agency of the Year (AOTY) wins across disciplines, including Integrated Marketing AOTY, Media AOTY, Specialist AOTY, and PR AOTY.

We are also committed to building a diverse culture where our people can grow, thrive, and feel that they belong. In 2023 and 2024, we've won Best Agency Culture at Marketing Interactive’s Agency of the Year Awards, and are a Great Place To Work Certified agency.

Here at Havas, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.