DIGITAL MEDIA MARKETING MANAGER

57 EMPLOYMENT AGENCY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Singapore is seeking an experienced digital marketing specialist. The role involves developing marketing strategies, managing campaigns across platforms, and analyzing performance data to ensure maximum ROI. Candidates should have hands-on experience with digital advertising tools and strong analytical skills. The position requires familiarity with SEO, SEM, and various analytics tools.

Qualifications

• Hands-on experience with Google Ads and Facebook Business Manager.
• Strong knowledge of SEO, SEM, and Google Analytics.
• Excellent analytical, organizational, and communication skills.

Responsibilities

• Develop and implement digital marketing strategies.
• Plan and manage digital campaigns across platforms.
• Analyze campaign data and web metrics to optimize performance.

Skills

Google Ads

Facebook Business Manager

TikTok Ads

SEO

SEM

Google Analytics

CMS tools

Analytical skills

Communication skills

Organizational skills

Job description

Job Description

• Develop and implement comprehensive digital marketing strategies aligned with brand and business objectives.
• Plan and manage digital campaigns across platforms
• Identify trends and insights and optimize spend and performance based on data.
• Oversee and manage paid media campaigns
• Monitor ad performance and budget, ensuring maximum ROI and KPIs are achieved.
• Lead content planning, creation, and scheduling across social platforms.
• Monitor engagement, grow followers, and collaborate with influencers or partners when necessary.
• Work with developers or CMS tools to ensure the website is optimized for conversions and mobile responsiveness.
• Oversee creation of digital content (graphics, videos, blogs, newsletters, etc.).
• Manage email marketing strategy, segmentation, and automation flows.
• Analyze campaign data and web metrics (Google Analytics, Meta Insights, etc.).
• Prepare regular performance reports with actionable insights and improvement plans.

Requirements

• Hands-on experience with Google Ads, Facebook Business Manager, TikTok Ads, etc.
• Strong knowledge of SEO, SEM, Google Analytics, and CMS tools.
• Excellent analytical, organizational, and communication skills.
• Familiarity with CRM/email tools
• Creative thinking with a strong sense of visual storytelling
• Willing to work on weekends or public holidays when campaign demands require.
• Able to work in a fast-paced, deadline-driven environment.