Digital Media Marketing Executive

FPE MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Executive responsible for developing marketing campaigns that resonate with consumer behavior. This role involves managing PR, coordinating with teams, and maintaining effective communication on promotional activities. Ideal candidates will have at least 2 years of experience, strong writing skills, and creative flair.

Qualifications

• Minimum 2 years of marketing and/or communications experience.
• Experience preferably in the F&B or FMCG environment.

Responsibilities

• Planning and executing marketing campaigns.
• Managing production of promotional materials.
• Conducting competition research and market analysis.

Skills

Excellent writing skills

Social media familiarity

Web analytics knowledge

Creativity

Attention to detail

Strong communication skills

Interpersonal skills

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills