Digital Media Marketing Executive

FPE MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic catering company is seeking a Marketing Executive to lead marketing campaigns and enhance its corporate image. The ideal candidate will have at least 2 years of experience in marketing, particularly in the F&B or FMCG sectors. Responsibilities include executing promotional plans, managing the production of marketing materials, and maintaining an e-commerce website. Strong writing skills and familiarity with social media are essential. This role offers an exciting opportunity to creatively shape and promote the company's offerings.

Qualifications

• Minimum 2 years of marketing and/or communications experience, preferably in F&B or FMCG.
• Excellent writing and communication skills.
• Familiarity with social media and web analytics.

Responsibilities

• Planning and executing marketing and communications campaigns.
• Develop, launch and maintain e-commerce website for the catering business.
• Manage PR for the company, including preparing releases and managing press relations.

Skills

Communication skills

Writing skills

Social media familiarity

Creative thinking

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills