Digital Marketing & Web Content Specialist (12-Month Contract)

National University of Singapore

Singapore

On-site

SGD 50,000 - 75,000

Full time

12 days ago

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Job summary

The National University of Singapore's SCALE unit invites a capable digital marketing professional to join the Outreach - Central Digital team. You will manage web content, optimise pages for better visibility, and collaborate with IT and external agencies to enhance online presence for prospective postgraduate students.

Working on Salesforce Experience Cloud and Sitefinity, you will implement SEO strategies, monitor site performance with GA4 and Google Search Console, and produce on-page

Qualifications

Minimum 3 years of relevant experience in digital marketing, website management, content development, and SEO/GEO.
Strong English language proficiency; IT-savvy with MS Office.
Basic proficiency in HTML/CSS for front-end content formatting.

Responsibilities

Update web pages primarily on Salesforce Experience Cloud and Sitefinity CMS with optimized meta tags.
Write and update search-friendly web copy and landing pages per brand pillars.
Monitor website traffic and search rankings using GA4, Google Search Console, and Ahrefs.
Collate performance data into clear reports for management review.

Skills

Digital marketing

SEO / GEO

Content development

Website management

English proficiency

Communication

Education

Polytechnic Diploma

Tools

Sitefinity CMS

Salesforce Experience Cloud

Ahrefs

GA4

Google Search Console

Google Tag Manager

MS Office

Job description

Working on Salesforce Experience Cloud and Sitefinity, you will implement SEO strategies, monitor site performance with GA4 and Google Search Console, and produce on-page

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