Digital Marketing Specialist- SEO & Paid Ads

HAHA FURNISHING GROUP PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A luxury furniture startup is seeking a Digital Marketing Specialist in Singapore to enhance its online presence. The role involves executing SEO strategies and managing paid advertising campaigns across various platforms to drive traffic and support growth in Singapore and international markets. Ideal candidates have 1–2 years of experience in digital marketing, especially in SEO and paid ads, and possess strong analytical and communication skills.

Qualifications

• Minimum 1–2 years of experience in SEO and Paid Ads.
• Strong analytical mindset to translate data into actionable insights.
• Excellent verbal and written communication skills.

Responsibilities

• Conduct keyword research and optimize on-page elements.
• Plan, execute, and optimize paid advertising campaigns.
• Collaborate with content team for SEO best practices.

Skills

SEO

Paid Advertising

Google Ads

Meta Ads Manager

SEMrush

Google Analytics

Communication Skills

Time Management

Job description

1. 
   About the job
   Haha&Co is a fast-growing startup in the luxury furniture space, offering franchise and
   wholesale opportunities backed by globally renowned Italian designs and international labels.
   We are committed to making premium living accessible through curated selections, sustainable
   practices, and high-value design solutions.
   We are looking for a Digital Marketing Specialist with a strong grasp of both SEO and Paid
   Advertising. You’ll be a key player in building Haha&Co’s digital presence, driving targeted
   traffic, and supporting our business growth in Singapore, Dubai, and other international markets.
   Key Responsibilities:
   Job Description (SEO):
   ● Conduct keyword research to uncover organic growth opportunities in the luxury furniture
   and interior design space.
   ● Optimize on-page elements: meta tags, internal links, header structure, HTML sitemaps,
   etc.
   ● Monitor and report on key SEO metrics: traffic, ranking positions, CTR, bounce rate, etc.
   ● Perform regular technical SEO audits: fix broken links, improve page speed, ensure
   mobile-friendliness, and optimize crawlability.
   ● Collaborate with the content team to ensure SEO best practices are applied to blog
   posts, landing pages, and product listings.
   ● Track competitors’ SEO performance and identify backlink opportunities.
   ● Maintain an SEO roadmap to track milestones and improvements.
   Job Description (Paid Ads):
   ● Plan, execute, and optimize paid advertising campaigns (Google Ads,
   Facebook/Instagram Ads, YouTube, etc.)
   ● Develop keyword strategies and ad creatives that align with campaign objectives (traffic,
   lead generation, or sales).
   ● Analyze campaign performance metrics (CPC, CTR, ROAS, conversion rates) and
   provide regular performance reports.
   ● Manage audience targeting, remarketing lists, and budget allocations.
   ● A/B test creatives and landing pages to improve ad performance.
   ● Coordinate with the design team to create visuals for ads and campaigns.
   Requirements:
   ● Minimum 1–2 years of experience in SEO and Paid Ads (agency or in-house)
   ● Proficient in tools like Google Ads, Meta Ads Manager, SEMrush, Google Analytics,
   Google Search Console
   ● Strong analytical mindset with the ability to translate data into actionable insights
   ● Able to manage multiple campaigns and priorities in a fast-paced environment
   ● Up-to-date with the latest trends in digital marketing, SEO, and ad platforms
   ● Excellent verbal and written communication skills, with the ability to present ideas clearly
   and confidently
   ● Highly detail-oriented, organized, and capable of managing multiple projects in a
   fast-paced, dynamic environment
   ● Good understanding of digital marketing trends, competitors, and industry (home interior/
   furniture) best practices
   ● Strong time management and prioritization skills
   ● A proactive, ‘can-do’ attitude, eager to learn and contribute to the growth of a
   fast-scaling luxury brand
   ● Prior experience in a media agency or digital marketing role is advantageous but not
   required