Digital Marketing Specialist ( ABM & Marketing Automation ) APJ | A Leading IT & Data Solutions MNC

WinnerBrands; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

WinnerBrands, a leading IT solutions company, seeks a Digital Marketing Specialist to enhance marketing operations across tools and automations. The ideal candidate will possess at least 5 years of experience, deep knowledge of the B2B IT buying journey, and proficiency in platforms like Salesforce and Marketo. You'll work closely with cross-functional teams to drive successful marketing campaigns and optimize operational processes.

Qualifications

• At least 5 years of hands-on marketing experience.
• Knowledge of B2B IT industry and buying journey.
• Experience in Korea marketing and effective local strategies.

Responsibilities

• Oversee marketing tools, automations, and integrations.
• Manage campaign creation and email marketing processes.
• Collaborate with teams to optimize marketing funnels.

Skills

Communication

Project Management

Collaboration

Data Analysis

Tools

Salesforce CRM

Marketo

Tableau

Smartsheet

Figma

Job description

Digital Marketing Specialist ( ABM & Marketing Automation ) APJ | A Leading IT & Data Solutions MNC

About the employer brand:You will be joining a company that helps innovators uncomplicate data storage, forever. The company's data solutions empower SaaS companies, cloud service providers, as well as enterprise and public sector customers to deliver real-time, secure data for their mission-critical production, DevOps, and modern analytics environments in a multi-cloud setting. Considered one of the fastest-growing enterprise IT companies, this organization facilitates the rapid adoption of next-generation technologies such as artificial intelligence and machine learning to enhance the value of data for competitive advantage. With a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, the company takes pride in having some of the happiest customers globally.Key responsibilities:Your responsibilities will include overseeing various tools, data, automations, and integrations to enhance the marketing operations. This involves identifying and implementing new marketing technologies and tools, leading and managing marketing automation and CRM systems like SFDC, Marketo, Tableau, Zendesk, Smartsheet, knack, and Figma. Additionally, you will be responsible for managing campaign name creation, lead updates, incoming leads synchronization, email marketing processes including template creation and sending out via Marketo. Designing, building, and maintaining reports and marketing activities, as well as executing and measuring marketing tools, tests, and experiments will be part of your role. Collaborating with internal teams to optimize operational processes and marketing funnels, along with working closely with the marketing operation and digital marketing teams to enhance processes and outcomes are essential aspects of this position. Possessing good internal and external communication skills is also crucial.Requirements and skills:To excel in this role, you should have at least 5 years of hands-on marketing experience. Knowledge and understanding of the B2B IT industry and the buying journey are key. Ideally, experience in Korea marketing and strong knowledge of effective strategies for the local market would be beneficial. Proficiency in Salesforce CRM, Marketo, Tableau, Smartsheet, and automation platforms is a plus. Working knowledge of HTML, knack, Figma, and email and design platforms would be advantageous. Demonstrated success in collaborative partnerships with stakeholders and cross-functional teams, strong project management, prioritization, organizational skills, accuracy in performance, and attention to detail are essential. Excellent verbal and written communication skills at the executive level and with peers and cross-functional teams are required. Being self-motivated with an optimistic, approachable, and proactive attitude is important for success in this role.About WinnerBrands:WinnerBrands is focused on creating a community of bright marketing minds dedicated to delivering impactful and purposeful work through collaboration, contribution, and co-learning with smart peers. Supported by Busybeebrands.com, a pioneering brand-building firm, WinnerBrands collaborates with progressive startups and brands in the marketing domain, offering multiple engagement models for talent partners, including freelance, part-time, or full-time opportunities. To learn more, visit our community page at https://www.winnerbrands.in/talentcommunity/,

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