Digital Marketing Specialist

Tribecar Pte Ltd; Singapore; On-site; SGD 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to join their dynamic Marketing Team. This exciting role involves developing and executing innovative digital marketing strategies aimed at enhancing brand awareness and driving customer acquisition. The ideal candidate will possess a strong understanding of various digital marketing channels, including paid social, SEM, SEO, and content marketing. With a focus on data-driven decision-making, you will analyze campaign performance and optimize strategies for maximum ROI. If you are a creative thinker with a passion for digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Strong understanding of digital marketing channels and campaign execution.
• Ability to track and analyze campaign performance using data analytics tools.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Track and report on campaign performance, providing actionable insights.

Skills

Digital Marketing

Data Analysis

Communication Skills

Time Management

Creativity

Analytical Skills

Education

Diploma in Mass Communication

Diploma in Marketing

Tools

Google Analytics

Google Data Studio

Facebook Ads

Instagram Ads

TikTok Ads

Google Ads

Job description

The Digital Marketing Specialist will be a key member of the Marketing Team, responsible for developing and executing innovative digital marketing strategies to drive brand awareness, customer acquisition, and business growth for Tribecar in Singapore. This role requires a data-driven and creative individual with a strong understanding of digital marketing channels and a proven ability to deliver impactful campaigns that exceed expectations.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across all relevant channels, including but not limited to:

• Paid Social: Facebook, Instagram, TikTok
• Search Engine Marketing (SEM): Google Ads
• Search Engine Optimization (SEO): On-page and off-page optimisation
• Content Marketing: Blog posts, social media content, email marketing
• Display Advertising: Banner ads, video ads
• Programmatic Advertising

• Manage and optimise paid advertising campaigns across multiple platforms, ensuring maximum ROI.
• Track, analyse, and report on campaign performance using key metrics (e.g., website traffic, conversions, cost per acquisition) and provide actionable insights.
• Conduct A/B testing and continuous optimisation of campaigns to improve performance.

Data Analysis & Insights

• Utilise data analytics tools (Google Analytics, Google Data Studio, etc.) to track campaign performance, identify trends, and gain valuable insights into customer behaviour.
• Analyse website traffic data to identify areas for improvement in website usability and conversion rate optimisation (CRO).
• Generate regular reports on campaign performance and provide data-driven recommendations for future campaigns.

Team Collaboration & Campaign Execution

• Collaborate effectively with other members of the Marketing team to brainstorm, plan, and execute integrated marketing campaigns.
• Contribute to the development of creative concepts and campaign materials.
• Ensure smooth workflow and timely delivery of marketing campaigns.

Stay Updated

• Stay abreast of the latest trends and best practices in digital marketing.
• Continuously explore new technologies and platforms to improve marketing effectiveness.

Job Requirements and Skills

• Diploma in Mass Communication, Marketing, or a similar field.
• Pays attention to details and possess good time management skills to handle multiple campaigns simultaneously and ensure timeline is met.
• Able to work independently and in a team, on weekends and public holidays to support and ensure all marketing campaigns are rolled out.
• Excellent communication, interpersonal and analytical skills.
• Able to multi-task and adapt to a diverse and fast-paced environment.
• Experience in Digital Marketing will be advantageous.
• Class 3 licence holder preferred.
• General knowledge and interest in the car-sharing/automotive industry is important.
• Willingness to learn, enthusiasm and personal motivation is paramount.