Digital Marketing Specialist

About the Company & Brand Background

Suu Balm is a uniquely differentiated range of skincare products designed for individuals with dry, itchy, sensitive, or eczema-prone skin. Developed at one of the world's leading dermatology hospitals, this exceptional skincare range is meticulously crafted by expert dermatologists at the National Skin Centre in Singapore.

Currently, Suu Balm has made its mark in over 14 countries across Asia, the UK, and Ireland, with an impressive global sales record of over 2.6 million tubes sold. As we continue to experience remarkable growth and expansion, we warmly welcome talented and enthusiastic individuals to join our team.

Why Join Suu Balm?

At Suu Balm, we’re not just a skincare brand—we’re a team that’s passionate about making a real difference in people’s lives. Here’s why working with us could be an exciting opportunity for you:

1. Grow With Us, Both Personally and Professionally
   We’re a fast-growing company where you’ll be at the center of the action. This means plenty of opportunities to take on meaningful projects, learn new skills, and see the impact of your work firsthand. If you’re someone who loves to grow and embrace challenges, this is the place for you.
2. We Value and Reward Your Hard Work
   At Suu Balm, we believe in recognizing and rewarding the effort you put in. That’s why we offer:

• Competitive Salary: A pay that matches your hard work and contributions.
• Performance Bonuses: Achieve great results, and we’ll reward you for it.
• Profit-Sharing: When the company succeeds, you succeed too.

But we know a great job is more than just a paycheck - it’s about feeling supported and appreciated. That’s why we also provide:

• Comprehensive Health and Medical Insurance: Your well-being matters to us.
• Wellness Allowance: For the little things that keep you feeling great.
• Monthly Suu Balm Product Allowance: Love and use the products you help create!
• Education Support: Continue learning and growing with us.

The Opportunity:

The Digital Marketing Specialist will play a critical role to lead and execute Suu Balm’s digital marketing efforts. The ideal candidate will have a strong understanding of digital marketing tools, strategies, and trends to drive brand awareness, engagement and elevating Suu Balm's presence across all digital platforms.

In this role, you’ll get to:

• Digital Campaign Strategy & Execution: Plan, execute, and optimise digital marketing campaigns across various platforms (GoogleAds, Meta, TikTok, YouTube, etc.) to increase brand visibility and drive conversions.
• Analytics & Reporting: Monitor, track, and report on the performance of digital marketing campaigns using relevant tools to measure ROI / ROAS and improve strategies.
• Content Creation & Social Media Management: Work closely with the creative team to maintain a calendar to plan and develop compelling content & copywriting for social media, EDM and paid ads that align with Suu Balm & Vytle's brand voice.
• SEO/SEM: Consistently optimise and enhance organic search visibility and drive targeted traffic through SEO strategies.
• Influencer / Third-party engagements: Identify, engage, and collaborate with relevant influencers / third-party sites to boost brand reach and credibility.
• Customer Engagement & Community Building: Manage and build the Suu Balm Ambassador Program to continue efforts in fostering a community through positive word-of-mouth.
• Any other ad-hoc duties as assigned.

What you’ll need to succeed:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 2-3 years of experience in digital marketing, preferably in the skincare or beauty industry.
• Strong copywriting skills with a keen eye for detail.
• Strong knowledge of SEO / SEM tools, Google Analytics, Meta Ads Manager and email marketing platform.
• Creative thinker with an analytical mindset to interpret data and make strategic recommendations for improved performance and ROI.