Digital Marketing Specialist

MOL Accessportal Sdn Bhd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global gaming company in Singapore is seeking a Digital Marketing Specialist to drive impactful campaigns across Google Ads, Meta, and TikTok. The ideal candidate has 1–2 years of experience in digital media planning and can manage paid media budgets effectively. Join us in transforming the gaming landscape with creative digital strategies.

Benefits

Great Place to Work certification

Opportunity for global impact

Qualifications

• 1—2 years’ experience in digital media planning and buying.
• Intermediate hands-on proficiency in use of digital advertising platforms.
• Familiar with attribution methodologies and conversion tracking.

Responsibilities

• Plan, execute and optimise PPC campaigns across various platforms.
• Manage paid media budgets focusing on efficiency and scale.
• Coordinate and optimise email marketing campaigns.

Skills

Digital media planning

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

SFMC

Job description

Digital Marketing Specialist page is loaded

Digital Marketing Specialist

Apply locations Singapore time type Full time posted on Posted 2 Days Ago job requisition id JR2025005302

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Digital Marketing Specialist role sits within the Global Digital Marketing team for Razer Gold, responsible for deploying global campaigns across a variety of channels, from online advertising to email marketing, to drive tangible business impact such as volume growth in new users or revenue.

Scope:

• Plan, execute and optimise PPC campaigns across Search, Display/Video and Paid Social across platforms such as (but not limited to) Google Ads, Meta, TikTok.
• Manage paid media budgets for assigned product portfolio, balancing efficiency (CPA/ROAS) and scale (campaign delivery).
• Coordinate, execute and optimise email marketing campaigns.
• Monitor and analyse how campaign performance contributes to overall site traffic and business bottomline via internal business tools, web analytics and custom attribution platforms.
• Guide and advise other stakeholders such as Regional Marketing or Product in paid media best practices and analytics know-hows, in areas like campaign goal setting, creative A/B testing, attribution model comparison etc.

Pre-Requisites :

Requirements

• 1—2 years’ experience in digital media planning and buying.
• Intermediate hands-on proficiency in use of Google Ads, Meta Ads, TikTok Ads and Google Analytics.
• Familiar with attribution methodologies such as last-touch, multi-touch and the impact of lookback windows in conversion tracking.
• Experience in using marketing automation platforms such as SFMC is a plus.

Are you game?

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At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.

Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.

The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

Razer is proud to be certified as a Great Place to Work in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one