Digital Marketing Specialist

VQ PRO PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic financial consultancy in Singapore is seeking a Digital Marketing Specialist to enhance its social media presence and drive customer engagement through innovative strategies. The ideal candidate will lead the development and implementation of integrated marketing campaigns, manage social media content, and analyze industry trends. Candidates should have a GCE 'A' Level qualification or equivalent and exhibit a passion for digital marketing, creativity, and strong analytical skills. Full-time role with potential for creativity and participation in diverse marketing initiatives.

Benefits

Employee assistance programme

Flexible schedule

Qualifications

• Full certificate in GCE 'A' Level, International Baccalaureate Diploma or equivalent
• Proficiency in digital marketing strategies and tools
• Understanding of the target market and consumer behavior

Responsibilities

• Lead marketing campaigns aimed at acquiring customers and optimizing media mix.
• Manage content on social media platforms including LinkedIn, Facebook, and Instagram.
• Analyze performance metrics and recommend improvements to digital strategies.

Skills

Innovation skills

Proficient in Adobe Creative Suite

Market trend awareness

Data analysis

Creativity in digital marketing

Education

GCE 'A' Level or equivalent

Job description

Established in 2008, PaceSetters Organisation (PSO) company strength consists of more than 150 Financial consultants and staff. Our achievements are not just recognized in productivity. We have also been valued as the fastest growing young dynamic group with a family-centred environment!

An incubator of dreams PSO is one of the most dynamic groups of financial consultants in the insurance industry. PSO is home to individuals of change, each acting as catalysts, bringing the best out of your thoughts, actions and dreams.

As a Digital Marketing Specialist, you will identify, strategize and grow key customer prospects by designing, building and growing our social media presence. At its core, marketing at PSO starts with technology and ends with the client, bringing both together in unconventional ways.

- Key Responsibilities -

• Lead the ideation, development, and implementation of integrated marketing campaigns focused on acquiring new customers, while optimising the media mix across both digital and traditional advertising channels.
• Manage and curate content on social media platforms including LinkedIn, Facebook, and Instagram by crafting engaging posts, executing targeted advertising campaigns, and analysing performance metrics.
• Collaborate with cross-functional teams at PSO to effectively communicate product launches, ongoing promotions, and key company updates.
• Create and edit compelling content for websites, articles, social media posts, and other marketing materials.
• Continuously monitor the company’s social media presence, track competitor activities, and stay informed on industry trends.
• Design and launch interactive online contests and dynamic social media campaigns to enhance engagement and strengthen relationships with both new and existing customers.
• Assess the effectiveness of digital marketing strategies through data analysis, offering actionable insights and recommendations for continuous improvement.
• Recommend digital marketing budgets and implement resource allocation strategies to maximise the impact of marketing initiatives.

- Benefits of joining us -

• Open concept layout office located near Novena MRT.
• Convenient access to various amenities such as restaurants, cafes, retail shops, banks and fitness centers.
• Fun and Inspiring work culture.
• We encourage creativity and thinking out of the box.
• Opportunity to initiate and participate in diverse marketing campaigns.
• Exposure to the financial industry.

- Role Requirements -

Qualifications:

• A full certificate in GCE 'A' Level, International Baccalaureate Diploma, a Polytechnic Diploma from Singapore, or an equivalent academic qualification.

Eligibility:

• Open to Singapore Citizens.

Work Hours:

• Full-Time position, Monday to Friday, from 9:30 AM to 6:00 PM.

Key Skills & Attributes:

• Strong innovation skills with a deep understanding of the target market.
• Proficient in editing software from the Adobe Creative Suite or similar applications.
• Highly attuned to current market trends and consumer behavior.
• Ability to analyse data and extract actionable insights to inform strategies.
• Creativity and a passion for digital marketing trends.

Kindly note that only shortlisted candidates will be notified.

Job Types: Full-time, Part-time, Internship

Contract length: 3 months

Pay: $2,500.00 - $3,500.00 per month

Benefits:

• Employee assistance programme
• Flexible schedule

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Work Location: In person