Digital Marketing Specialist

About the role

As a Digital Marketing Specialist at RGP Consultancy, you will play a crucial role in driving the company's online presence and digital marketing efforts. This full-time, office-based position in the Central Region will see you collaborate with cross-functional teams to implement effective strategies that enhance the company's digital footprint and engagement with target audiences.

What you'll be doing

• Develop and execute data-driven digital marketing campaigns across multiple channels, including social media, search engine marketing, email marketing, and content marketing

• Optimise website content and user experience to improve search engine visibility and drive conversions

• Conduct in-depth analysis of campaign performance and user data to identify opportunities for improvement

• Stay up-to-date with the latest digital marketing trends and best practices, and make recommendations for their implementation

• Collaborate with the wider marketing and creative teams to ensure a cohesive brand presence across all digital touchpoints

• Monitor and report on key performance metrics, providing insights to senior stakeholders

What we're looking for

• Diploma or Dregree in digital marketing, with a proven track record of delivering successful campaigns

• Proficiency in search engine optimisation (SEO), search engine marketing (SEM), social media marketing, and content marketing

• Excellent analytical skills and the ability to interpret data to inform strategic decision-making

• Strong project management and time-management skills, with the ability to prioritise and multitask

• Attention to detail and a creative mindset to develop engaging and impactful digital content

• Excellent communication and collaboration skills to work effectively with cross-functional teams