Digital Marketing Specialist

BMW Group; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading automotive company in Singapore is seeking a Digital & Social Media Marketing Specialist. This role involves developing and executing marketing campaigns, managing social media channels, and ensuring a strong online presence. Ideal candidates have 1 to 2 years of experience in digital marketing, strong project management, and interpersonal skills. The position offers the opportunity to work in a dynamic and collaborative environment.

Qualifications

• 1 to 2 years’ experience in digital, online marketing, social media and web management.
• Understanding of brand or marketing communications tactics.
• Diligent, proactive, attention to detail, open-minded.

Responsibilities

• Develop & execute Marketing Campaigns for BMW Product and Brand Communications.
• Ensure integrated online and offsite online presence.
• Create content for BMW Asia social media channels.

Skills

Digital marketing

Social media management

Project management

Interpersonal skills

Education

Relevant degree

Tools

MS Office Suite

Job description

INNOVATION IS IMAGINING WHAT NO ONE ELSE CAN.

SHARE YOUR PASSION.

At BMW Group Asia, everything starts with passion. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together.

Digital & Social Media Marketing Specialist

What awaits you?

• Develop & execute Marketing Campaigns for BMW Product and Brand Communications.
• Digital Marketing: Ensure integrated online and offsite online presence, search engine marketing, performance marketing, social media marketing, mobile marketing, communities, web analytics, ecommerce. Manage BMW Asia website, microsites and other digital platforms.
• Social Media Marketing: Enable/create content for BMW Asia social media channels. Manage day-to-day operations and feedbacks.
• Planning: Establish BMW Asia digital & social media strategy, with clear prioritization, objectives, and key measurements of success.
• Execution: Ensure up-to-date information across all BMW Asia online & social media channels.
• Performance Steering: Digital marketing performance development and monitoring to deliver overall marketing communication goals.
• CI/Tools/Channels: Identify new media communications platforms and evaluate media opportunities. Provide template & guidance for retail marketing to support importer and dealer communications (adaptation of BMW Asia campaigns).
• Event support: Manage and oversee social media activations and on-site event coverage

What you should bring along?

• Relevant degree education with at least 1 to 2 years’ experience in digital, online marketing, social media and web management.
• Understanding of general brand or marketing communications tactics.
• Diligent, proactive, attention to detail, open-minded.
• Strong interpersonal and project management skills.
• Team player.
• Proficient in MS Office Suite.

We encourage diverse candidates with diverse backgrounds to apply!