Digital Marketing & Social Media (Meta ads) specialist

Lavori Di Homes Digital; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent digital marketing agency in Singapore is seeking a Digital Marketing & Social Media Specialist to manage advanced Meta ad campaigns. Ideal candidates should have experience in Meta and Google ads, strong data analysis skills, and a solid background in digital marketing strategies. This full-time position offers a competitive salary, health insurance, and performance bonuses while operating in an innovative environment.

Benefits

Health insurance

Provident fund

Performance bonuses

Continuous learning opportunities

Qualifications

• Proven experience in designing and managing Meta and Google ad campaigns.
• Strong proficiency in data analysis and statistical modeling.
• At least 1 year in digital marketing with a total of 5 years in a related field.

Responsibilities

• Design, implement, and optimize Meta ad campaigns.
• Conduct data analysis to identify ad performance trends.
• Collaborate with teams to align marketing strategies.

Skills

Meta ad campaign design

Data analysis

Statistical modeling

Machine learning

Digital marketing strategies

Social media marketing

CRM systems proficiency

Tools

Meta Ads Manager

Google Ads

Marketing analytics tools

Job description

Digital Marketing & Social Media (Meta ads) Specialist

As a Meta Ads Expert and Digital Marketing Specialist, you will be responsible for designing, implementing, and optimizing advanced Meta ad campaigns using data-driven methodologies. Your role will involve utilizing machine learning algorithms to enhance ad targeting and performance, conducting comprehensive data analysis to identify trends and insights, and collaborating with cross-functional teams to ensure alignment with overall marketing strategies.

Your keen analytical skills will be crucial in developing and testing innovative ad creatives to maximize engagement and conversions. You will also explore new strategies and techniques to stay ahead of industry trends. Your impact will be measured by your ability to increase click-through rates (CTR), decrease cost per acquisition (CPA), achieve a return on ad spend (ROAS) target, improve ad relevance scores on Meta platforms, and increase conversion rates from Meta ads within a stipulated time. You will aim to generate the maximum number of leads/sales per month through Meta ad campaigns.

To qualify, you should have proven experience in designing and managing Meta and Google ad campaigns, strong proficiency in data analysis, statistical modeling, and machine learning, and excellent analytical skills. Experience in digital marketing strategies, including social media, SEO, and content marketing, as well as proficiency in marketing analytics tools and CRM systems, is required.

Joining our team offers the opportunity to work on exciting projects with diverse clients in an innovative environment that values data-driven decision-making and creative problem-solving. We provide a competitive salary, benefits, continuous learning, and professional development opportunities.

This is a full-time position with benefits such as health insurance, provident fund, and performance bonuses. The work schedule includes day shifts with weekend availability.

If you have at least 1 year of experience in digital marketing and a total of 5 years of work experience, preferably in a related field, we encourage you to apply for this in-person opportunity.