Digital Marketing & Social Media Executive

LEE QUAN (HAI ZHONG BAO) PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A food and beverage company in Singapore is seeking a Digital Marketing Specialist to create engaging content for social media platforms like TikTok and Instagram. The ideal candidate should have a diploma or degree in marketing, along with 1–3 years of experience in digital marketing or content creation. Strong photo and video editing skills are essential, and familiarity with tools like CapCut and Google Analytics is a plus. This is a dynamic role offering opportunities to engage with followers and create impactful marketing campaigns.

Qualifications

• 1–3 years of relevant experience in digital marketing or content creation.
• F&B experience is a plus.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Plan and create engaging content for social media, especially TikTok and Instagram.
• Monitor and engage with followers and manage online interactions.
• Execute digital campaigns to promote new menu launches and brand initiatives.
• Use analytics tools to track performance and prepare reports.

Skills

Photo and video editing skills

Experience with TikTok and Instagram

Familiar with Google Analytics and Meta Insights

Creative thinking and attention to detail

Ability to multitask

Education

Diploma or Degree in Marketing, Communications, Media

Tools

CapCut

Canva

Adobe Lightroom

Photoshop

Job description

Key Responsibilities

Content Creation & Social Media Management

• Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram
• Film and edit short-form videos using mobile tools like CapCut or similar apps
• Take and edit high-quality food and lifestyle photos for social media, website, and promotions
• Maintain a consistent brand voice and aesthetic across all content

Community Engagement

• Monitor and engage with followers, respond to DMs and comments, and manage online interactions
• Identify and collaborate with local food influencers and creators to expand reach

Campaign Management

• Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives
• Track performance and adjust strategies based on analytics and audience feedback

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and other social media insights to track performance
• Prepare monthly reports and translate findings into actionable improvements

E-commerce Platform Support

• Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
• Ensure menu accuracy, pricing, and promotional updates are up to date

General Marketing Support

• Assist with photoshoots, marketing events, and branding activities
• Support ad hoc marketing tasks as needed

Requirements

Education

• Diploma or Degree in Marketing, Communications, Media, or a related field (e.g. from a Singapore Polytechnic or local university)

Experience

• 1–3 years of relevant experience in digital marketing, content creation, or social media management (F&B experience is a plus)

Skills Required:

• Strong photo and video editing skills using tools like CapCut, Canva, Adobe Lightroom, or Photoshop
• Experience with TikTok, Instagram, and other social media platforms
• Familiar with Google Analytics, Meta Insights, and basic performance reporting
• Creative thinker with good visual sense and attention to detail
• Ability to multitask and work independently in a fast-paced environment