Digital Marketing Senior Executive

Marketing Institute Of Singapore; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading marketing organization in Singapore seeks a creative professional to manage and execute content strategies across major social media platforms. The ideal candidate will possess strong communication skills, a diploma in a relevant field, and experience with various digital marketing tools. This role requires a creative mindset to develop innovative marketing strategies and the ability to analyze and optimize content performance.

Qualifications

• In-depth knowledge of various digital marketing channels and tools.
• Experience with social media management and marketing automation tools.
• Strong analytical skills to generate actionable insights.

Responsibilities

• Manage content strategy across social media platforms.
• Produce and edit photo and video content for campaigns.
• Monitor social media trends to optimize engagement strategies.

Skills

Social media management

Creative content development

Data analysis

Project management

Communication skills

Education

Diploma in Marketing, Communications, or a related field

Job description

Responsibilities:

• Manage and execute content strategy across major social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)

• Develop creative ideas and visuals for weekly content in alignment with the brand

• Produce and edit photo and video content for online campaigns and events

• Maintain consistent brand identity across all materials

• Collaborate with vendors and internal teams on event-related marketing initiatives

• Monitor social media trends and analytics to optimize content and engagement strategies

• Respond to comments and messages on social media to boost audience engagement

• Coordinate with influencers/KOLs, manage deliverables, and track ROI of collaborations

• Maintain and execute a detailed content calendar for all digital channels

• Support internal communications and ensure alignment with corporate branding

• Coordinate and assist in campaign planning and execution across departments

• Generate regular marketing reports and analyze content performance

• Create promotional materials and provide live coverage during events

• Work on joint marketing campaigns with partners and sponsors to expand reach

• Manage external and internal photographers and videographers during events or shoots, ensuring deliverables align with branding and campaign needs; no handling of equipment is required

• Develop clear and effective creative concepts for internal communications and marketing materials, in collaboration with marketing and HR teams.

• Write compelling content for social media posts.

• Management of Green studio

• Support AI Marketing, related media production project
  

Qualifications:

• Min. Diploma in Marketing, Communications, or a related field.

• In-depth knowledge of various digital marketing channels, tools, and techniques.

• Experience with social media management, email marketing platforms, content management systems, and marketing automation tools.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Creative mindset with the ability to develop innovative marketing strategies and campaigns.

• Excellent written and verbal communication skills.

• Ability to work effectively in a fast-paced, deadline-driven environment.

• Strong organizational and project management skills.

• Familiarity with SEO, SEM, and PPC advertising is a plus.