Digital Marketing & Sales Executive

EON CONSULTING & TRAINING PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in Singapore is seeking a highly motivated Digital Marketing & Sales Executive. This role is vital in supporting the marketing and lead generation needs of our corporate training business. You will own daily marketing operations and collaborate with a close-knit team to drive brand visibility, lead conversions, and sales initiatives through multi-channel digital campaigns, SEO optimization, and effective content marketing.

Benefits

Autonomy in building and executing marketing plans

Collaborative, close-knit team environment

Opportunity to help companies grow through training

Qualifications

• 2 to 4 years of experience in digital marketing or a related field.
• Excellent command of written and spoken English; ability to work with Chinese artwork is a plus.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns.
• Optimize website content and structure for improved SEO performance.
• Manage contact lists and implement email marketing workflows to nurture leads.

Skills

Digital Marketing

SEO

Content Marketing

Copywriting

Google Analytics

WordPress

Education

Diploma or Degree in Marketing or Communications

Tools

HubSpot

Marketing Automation Tools

Job description

About the Company

EON has been established since 1996. We have helped professionals, managers and executives (PMEs) in Singapore to catalyse their career development by providing quality training programmes. We have formed partnerships with large organisations who have entrusted the training and development of their PMEs to our programmes. Our Adult Educators / Trainers are industry practitioners who are subject matter experts in their respective fields. We are known for our training philosophy of being Insightful, Inspiring and Innovating. Our courses are highly rated by learners who stay connected with us through the Friends of EON (FEON) learning community.

Job Description:
Are you a hands-on digital marketer who can turn strategy into action and drive measurable results?

We are seeking a highly motivated and results-oriented Digital Marketing & Sales Executive to support the marketing and lead generation needs of our corporate training and consulting business.

The ideal candidate will have a strong background in digital marketing, SEO, HubSpot, WordPress, and a knack for writing and content creation. You will take ownership of daily marketing operations—while working closely with the team to grow our brand visibility, drive lead conversions, and support sales initiatives.

Responsibilities:
1. Digital Marketing & Campaign Execution

• Plan and execute multi-channel digital marketing campaigns across email, social media, and search
• Write and design eDMs, advertisements, landing pages, and sales enablement materials
• Create and manage paid and organic campaigns with measurable KPIs

2. SEO & Website Management

• Optimise website content, structure, and landing pages for improved SEO performance
• Update and maintain company website using WordPress
• Monitor web traffic and user behaviour using Google Analytics and similar tools

3. Content Marketing & Copywriting

• Develop blog articles, social media posts, and marketing copy aligned with brand tone
• Ensure all content is optimised for search engines and conversions
• Able to handle content that includes Chinese artwork when necessary

4. CRM, Database & Lead Nurturing

• Manage contact lists, segmentations, and maintain data hygiene in HubSpot
• Implement email marketing workflows to nurture leads and drive sales conversions
• Work with the sales team to align marketing actions with customer journey stages

5. Strategy, Research & Branding

• Conduct market and competitor research to inform strategy
• Develop and implement marketing plans that support business growth objectives
• Strengthen brand identity across all channels through consistent visuals and messaging

6. Marketing Automation & Reporting

• Utilise HubSpot and other automation tools to streamline campaigns
• Measure campaign success and provide insights through regular performance reports
• Continuously improve marketing ROI using data-driven analysis

Requirements:

• Diploma or Degree in Marketing, Communications, or related field
• 2 to 4 years of experience in digital marketing or a related field
• Strong knowledge of SEO, digital campaigns, social media, and content marketing
• Proficient in Google Analytics, WordPress, and marketing automation tools (e.g., HubSpot)
• Excellent command of written and spoken English; ability to work with Chinese artwork is a plus
• Creative thinker with strong copywriting and visual content sensibilities
• Strong attention to detail and ability to manage multiple priorities
• Able to work independently and collaboratively in a fast-paced environment
• Able to handle Chinese artwork

Why Join Us?

• Work in a purposeful organisation that helps companies grow through training and consulting
• Enjoy autonomy in building and executing your marketing plans
• Be part of a collaborative, close-knit team that values continuous learning and initiative.