Digital Marketing & Outreach Lead

ABSOLUTE KINETICS CONSULTANCY PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company seeks a Digital Marketing & Outreach Lead to drive marketing strategies across various channels. This role involves executing campaigns, managing customer relationships, and optimizing performance while requiring a diploma and proficiency in analytics. Ideal candidates should be organized and detail-oriented, with experience in digital marketing being a plus.

Qualifications

• Diploma in Marketing, Communications, or related field.
• Experience or internship in digital marketing is a plus.
• Ability to work effectively both independently and as part of a team.

Responsibilities

• Execute digital marketing campaigns across various platforms.
• Manage customer relationships to promote AKC Courses.
• Monitor and analyse the performance of campaigns.

Skills

Proficiency in analytics

Highly organized

Strong attention to detail

Education

Diploma in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Job description

Job Overview

The Digital Marketing & Outreach Lead will play a crucial role in supporting our digital marketing & outreach efforts across virtual & physical modes, including social media, email marketing, content creation, client relationships management, and more.

Job Responsibilities

• Execute digital marketing campaigns across various platforms, including but not limited to social media (Facebook, Instagram, Twitter, LinkedIn), email marketing, Google /Facebook Ads, & Search Engine Optimization (SEO).
• Manage new & existing customer relationships to promote AKC Courses.
• Develop & implement appropriate strategies on Marketing / Digital Marketing for B2B and B2C Projects for AKC Courses.
• Monitor and analyse the performance of digital marketing campaigns, providing insights and recommendations for optimization.
• Help maintain and update content on company website and other digital platforms, ensuring accuracy and relevance.
• Collaborate with team members to brainstorm new ideas and strategies for engaging target audiences.
• Assist in the creation of digital content, including blog posts, social media posts, graphics, and videos.
• Stay up-to-date with the latest trends and best practices in digital marketing, and assist in incorporating them into our strategies.

Job Requirements

• Diploma in Marketing,Communications, or related field and above.
• Previous experience or internship in digital marketing is a plus.
• Proficiency in analytics
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Highly organized with strong attention to detail.
• Ability to work effectively both independently and as part of a team in a fast-paced environment.