Digital Marketing of Chinese Social Media

NIMISSKI FASHION PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading fashion company in Singapore seeks a professional to manage digital content and social media strategies. The role requires developing high-quality content for Chinese social media platforms and actively managing social media engagement. Candidates should have experience in content creation, understand social media analytics, and be able to optimize posts based on audience behaviors. This position may include other related duties as assigned.

Qualifications

• Experience in creating and managing content for social media.
• Strong understanding of social media metrics and analytics.

Responsibilities

• Develop and create high-quality content for Chinese Social Media platforms.
• Assist with social media management and scheduling posts.
• Analyze social media metrics to measure campaign success.

Job description

You will be responsible to execute day-to-day digital content delivery strategies by planning social content calendars and work on timelines for special projects. You will need to monitor growth for all Chinese digital platforms, by reviewing product analytics.

Roles and Responsibilities

• Develop and create high-quality content for Chinese Social Media platforms, including articles, graphics, recording and videos
• Writing, editing and publishing engaging content for various social networks
• Create details & upload products in platforms shop
• Assist with social media management, including creating and scheduling posts, monitoring social media channels and engaging with followers
• Schedule and execute content, maintain social media calendar across digital channels
• Providing advice and guidance on the aesthetic for campaigns, projects, promotional and digital events
• Reviewing product positioning and online marketing content to identify room for improvement
• Optimize social media posts (language, tone, message) based on our target audience's behaviors.
• Analyze social media metrics to measure the success of our campaigns and make recommendations for improvement.
• Other Ad-hoc duties assign.