Digital Marketing Manager (6 months contract)

Harry's International Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in the F&B sector is seeking a Digital Marketing Manager to spearhead their marketing initiatives. This role demands a strategic thinker with proven experience in managing digital campaigns across platforms, ensuring brand consistency, and fostering consumer engagement. The ideal candidate will possess a strong analytical mindset and a passion for innovation in the marketing landscape.

Qualifications

• Minimum 5 years of proven work experience in digital marketing.
• Excellent presentation, communication, and interpersonal skills.
• Strong passion for F&B industry.

Responsibilities

• Develop and execute digital marketing strategies to drive consumer engagement.
• Manage internal and external stakeholders to communicate marketing campaigns effectively.
• Measure and report on performance of all digital marketing campaigns.

Skills

Digital Marketing Tools

Communication

Time Management

Content Creation

Education

Degree or Diploma in Marketing

Tools

Google Analytics

Google Adwords

Facebook

Instagram

TikTok

Job description

If you live and breathe digital marketing, we want to talk to you! We are looking for a Digital Marketing Manager to develop and implement digital marketing strategies and promotional campaigns across multiple platforms.

The candidate should have a strong grasp and knowledge of the latest digital marketing tools and be able to lead integrated digital marketing campaigns from concept to execution. He/she should also be competent in time management with great business acumen. Being savvy in content creation with strong communication skills is also a requirement as this role will be responsible for driving key messages as well as to ensure the tone of brand voice is consistent across all channels.

Responsibilities:

• Develop and execute the company’s digital marketing strategies to drive consumer engagement and growth.

• Produce creative brief and content to develop marketing assets and ensure highly effective messaging towards the relevant target audience.

• Plan timelines from development stage to deployment of marketing visual assets and communication materials across multiple touchpoints through social media, SEO/SEM, website, eDMs, online banners, mobile app and all other 3rd parties communication channels.

• Manage internal and external stakeholders to communicate marketing campaigns, activities, local store promotions, menu updates and promotional events effectively.

• Identify and initiate relationships with key partners, negotiate and prepare strategic marketing plans with each partner from conceptualisation to campaign launch.

• Measure, track ROI and report performance of all digital marketing campaigns. Analyse results with plans and forecasts to assess goals and meet KPIs.

• Prepare management reports on performance of digital marketing initiatives and promotions.

• Assess customer feedbacks and take actionable steps, where required to ensure the business is in line with its brand voice and vision.

• Coordinate and plan photoshoots and filming for content use.

• Perform administrative duties such as source for quotations, prepare reports and managing inventory of all marketing assets.

• Keep abreast of competitors activities and market trends. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

• Minimum of 5 years of proven work experience in digital marketing.

• Degree or diploma in marketing or related field.

• Experience in setting up and optimizing Google Adwords, Facebook, Instagram and TikTok ad campaigns.

• Knowledge of website analytics tools such as Google Analytics

• Excellent presentation, communication and interpersonal skills

• Strategic and creative skill sets in content, copywriting and community management Strong project management skills with great attention to detail

• Able to lead, guide and motivate team members

• Up to date with the latest trends and best practices in online marketing

• Strong passion for F&B industry