Digital Marketing Manager

21c Museum Hotels; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

A leading hotel in Singapore is seeking a Digital Marketing Manager to drive innovative marketing strategies across various platforms. The role involves managing digital campaigns, overseeing social media engagement, and optimizing online presence to enhance brand visibility. Ideal candidates will possess a strong background in digital marketing, excellent communication skills, and a passion for the hospitality industry.

Benefits

Duty meals provided

Heartist F&B discount and/or preferential room rates at worldwide Accor Hotels

Flexible benefits – dental, optical, vacation expenses

Comprehensive medical & insurance coverage

Local/overseas career development and growth opportunities

Qualifications

• 3-5 years of experience in digital marketing, preferably in hospitality.
• Excellent English, both verbal and written.
• Strong project management skills with the ability to handle multiple priorities.

Responsibilities

• Drive digital marketing plans for the hotel & 3 F&B outlets.
• Manage content for hotel’s websites and social media platforms.
• Measure and report performance of all digital marketing campaigns.

Skills

SEO

SEM

Social Media Marketing

Content Creation

Data Analytics

Education

Bachelor’s degree in Management, Marketing, Communications, or a related field

Tools

Google Analytics

Google Search Console

META Business

Job description

Company Description

At Pullman Singapore Hill Street – our world is your playground; where playfulness meets peak performance, creativity meets innovation, business meets success.

The 350-room hotel will feature a rooftop bar and executive lounge with sweeping views over Fort Canning, the Singapore River, and St Andrew’s Cathedral, along with a vibrant lobby, health and fitness centre, and pool.

At Pullman Singapore Hill Street, we don't do ordinary. We challenge the status quo, redefine hospitality with seamless, fun, cool, and smart interactions. #BELIMITLESS

Pullman is the high-end international brand of the Accor group, mainly targeted at cosmopolitan travelers who have wide connections and enjoy combining work and pleasure.

Accor is a world-leading augmented hospitality group, with over 40 brands and more than 5,300 hotels worldwide. Join us to make the world more welcoming, caring, and inspiring.

Job Description

Primary Responsibilities

1. Drive digital marketing plans for the hotel & 3 F&B outlets.
2. Assist in strategizing and executing the hotel’s digital marketing communication plans and campaigns in a timely manner.
3. Ensure high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
4. Identify trends and insights, and optimize spend and performance based on insights.
5. Support corporate (Accor) and brand digital marketing initiatives.
6. Support hotel operations with cross-marketing opportunities, leveraging hotel and brand databases.
7. Manage hotel’s websites & microsites and all customer touchpoints.
8. Manage vendors to ensure delivery of website enhancements and optimal customer journeys.
9. Manage content for hotel main website, microsite, email marketing, display advertising, and standalone websites for F&B outlets and OTAs.
10. Ensure SEO and SEM synergies across all websites.
11. Drive e-commerce through data analytics and marketing strategies.
12. Collaborate with Revenue Management & marketing team on OTA communications.
13. Oversee collaborations and maximize marketing opportunities in the premium/lifestyle segment, ensuring timely communications.
14. Enhance social media awareness.
15. Manage, supervise, and create content for hotel’s social media platforms and drive engagement.
16. Manage social media agencies to optimize content engagement.
17. Identify potential social media influencers and execute programs to boost hotel awareness.
18. Manage hotel’s online reputation by reviewing responses across multiple platforms in a timely manner.

Other Responsibilities

1. Review and identify digital partnership opportunities to support hotel operations and business objectives.
2. Manage digital reporting tools and communicate reports internally, supervising action plans for improvements.
3. Perform other duties and responsibilities as assigned.

Qualifications

What We’re Looking For

1. Bachelor’s degree in Management, Marketing, Communications, or a related field.
2. 3-5 years of experience in digital marketing, E-Commerce/Digital Marketing, preferably in hospitality or lifestyle industry.
3. Excellent English, both verbal and written.
4. Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console, and META Business.
5. Strong understanding of current digital marketing concepts, strategies, and best practices.
6. Strong project management skills with the ability to handle multiple priorities.
7. Excellent copywriting, storytelling, and visual communication skills.
8. Experience with marketing partnerships and brand collaborations is a plus.
9. Willingness to work beyond normal hours, including public holidays and weekends, based on job needs.

Additional Information

• 5-day work week.
• Duty meals provided.
• Heartist F&B discount and/or preferential room rates at worldwide Accor Hotels.
• Flexible benefits – dental, optical, vacation expenses.
• Comprehensive medical & insurance coverage.
• Local/overseas career development and growth opportunities.