Digital Marketing Manager

FAIRMONT; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Join a leading hotel brand as a Digital Marketing Manager, where you'll drive innovative marketing strategies across various platforms. This role involves managing digital campaigns, optimizing performance through analytics, and enhancing the hotel's online presence. Ideal candidates will have a strong background in digital marketing within the hospitality industry, excellent communication skills, and a passion for creativity and innovation.

Benefits

Duty meals provided

Heartist F&B discount and/or preferential room rates

Flexible benefits including dental, optical, and vacation expenses

Comprehensive medical and insurance coverage

Opportunities for local and overseas career development

Qualifications

• 3-5 years of experience in digital marketing, preferably in hospitality.
• Excellent English skills, both verbal and written.
• Strong project management skills with the ability to handle multiple priorities.

Responsibilities

• Drive digital marketing plans for the hotel and F&B outlets.
• Measure and report performance of all digital marketing campaigns.
• Manage hotel websites and all customer touchpoints.

Skills

SEO

SEM

Social Media Marketing

Content Creation

Analytical Tools

Education

Bachelor’s degree in Management, Marketing, Communications, or related field

Tools

Google Analytics

Google Search Console

META Business

Job description

Company Description

At Pullman Singapore Hill Street – our world is your playground; where playfulness meets peak performance, creativity meets innovation, business meets success.

The 350-room hotel will feature a rooftop bar and executive lounge with sweeping views over Fort Canning, the Singapore River, and St Andrew’s Cathedral, along with a vibrant lobby, health and fitness centre, and pool.

At Pullman Singapore Hill Street, we don't do ordinary. We challenge the status quo, redefine hospitality with seamless, fun, cool, and smart interactions. #BELIMITLESS

Pullman is the high-end international brand of the Accor group, mainly targeted at cosmopolitan travelers who have wide connections and enjoy combining work and pleasure.

Accor is a world-leading augmented hospitality group, with over 40 brands and more than 5,300 hotels worldwide. Join us to make the world more welcoming, caring, and inspiring.

Job Description

Primary Responsibilities

1. Drive digital marketing plans for the hotel & 3 F&B outlets.
2. Assist in strategizing and executing the hotel’s digital marketing communication plans and campaigns in a timely manner.
3. Ensure high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
4. Identify trends and insights, and optimize spend and performance based on insights.
5. Support corporate (Accor) and brand digital marketing initiatives.
6. Support hotel operations with cross-marketing opportunities, leveraging hotel and brand databases.
7. Manage hotel websites & microsites and all customer touchpoints.
8. Manage vendors to ensure delivery of website enhancements and optimal customer journeys.
9. Manage content for hotel main website, microsite, email marketing, display advertising, and standalone websites for F&B outlets and OTAs.
10. Ensure SEO and SEM synergies across all websites.
11. Drive e-commerce through data analytics and marketing strategies.
12. Collaborate with Revenue Management & marketing team on OTA communications.
13. Oversee collaborations and maximize marketing opportunities in the premium/lifestyle segment, ensuring timely communications.
14. Drive social media awareness and manage, supervise, or create content for hotel’s social media platforms to boost engagement.
15. Manage social media agencies to optimize content engagement.
16. Identify potential social media influencers and execute programs to increase hotel awareness.
17. Manage hotel’s online reputation by reviewing responses across multiple platforms promptly.

Other Responsibilities

1. Review and identify digital partnership opportunities supporting hotel operations and business goals.
2. Manage digital reporting tools and communicate reports internally, supervising action plans for improvements.
3. Perform any other duties as assigned.

Qualifications

What We’re Looking For

• Bachelor’s degree in Management, Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, E-Commerce / Digital Marketing, preferably in hospitality or lifestyle industry.
• Excellent English skills, both verbal and written.
• Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console, and META Business.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Strong project management skills with the ability to handle multiple priorities.
• Excellent copywriting, storytelling, and visual communication skills.
• Experience with marketing partnerships and brand collaborations is a plus.
• Willingness to work beyond normal hours, including public holidays and weekends, as needed.

Additional Information

• 5-day work week.
• Duty meals provided.
• Heartist F&B discount and/or preferential room rates at worldwide Accor Hotels.
• Flexible benefits including dental, optical, and vacation expenses.
• Comprehensive medical and insurance coverage.
• Opportunities for local and overseas career development and growth.