Digital Marketing Manager

OceanSTAR Elite Engineering Groups Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading engineering firm in Singapore is looking for a Digital Marketing Manager to enhance customer acquisition and improve online presence. The ideal candidate will have at least 5 years of experience in digital marketing, strong knowledge of SEO and social media marketing, and excellent copywriting skills. This role involves planning and executing digital campaigns and managing the company's online platforms.

Qualifications

• Minimum 5 years’ experience in digital marketing, preferably in retail or service industry.
• Strong knowledge of SEO, SEM, social media marketing, Google Analytics, and ad management tools.
• Excellent copywriting, content creation, and campaign planning skills.

Responsibilities

• Plan, execute, and optimise digital marketing campaigns.
• Manage company website, Google Business Profile, and social media platforms.
• Analyse campaign performance and produce reports with actionable insights.

Skills

Digital marketing campaigns

SEO

Social media marketing

Google Analytics

Copywriting

Tools

Facebook Ads

Google Ads

Job description

Roles & Responsibilities

We are looking for a Digital Marketing Manager to plan, execute, and optimise digital campaigns for our brand. The role will focus on increasing customer acquisition, improving online presence, and driving store traffic.

Key Responsibilities

• Plan, execute, and optimise digital marketing campaigns (Facebook Ads, Google Ads, SEO)
• Manage company website, Google Business Profile, and social media platforms
• Analyse campaign performance and produce reports with actionable insights
• Coordinate with designers, content creators, and external agencies
• Develop local SEO strategies to boost store visibility and walk-in traffic
• Create innovative marketing ideas to enhance brand awareness and sales
  
  

Requirements

• Minimum 5 years’ experience in digital marketing, preferably in retail or service industry
• Strong knowledge of SEO, SEM, social media marketing, Google Analytics, and ad management tools
• Excellent copywriting, content creation, and campaign planning skills
• Ability to manage multiple projects under tight deadlines
• Bilingual in English and Mandarin preferred for content creation and coordination