Digital Marketing Manager

JETAIME PERFUMERY PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading luxury brand in Singapore is seeking a marketing manager to develop sustainability strategies and manage ESG compliance. The ideal candidate will have expertise in sustainability frameworks and strong brand communication skills to translate complex data into engaging narratives. The role includes building partnerships and leading eco-conscious marketing campaigns to establish the company as a thought leader in sustainable luxury.

Responsibilities

• Develop a sustainability roadmap aligned with Singapore's Green Plan 2030.
• Ensure compliance with local and international ESG regulations.
• Translate operational sustainability into brand narratives.
• Build partnerships with NGOs and government bodies.
• Set up systems to track and report sustainability metrics.

Skills

Sustainability frameworks knowledge

Brand communication skills

Cross-functional leadership

Stakeholder management

Innovation mindset

Job description

Scentopia is looking for a marketing manager for:

1. Strategy & Integration

• Develop a sustainability roadmap aligned with Singapore’s Green Plan 2030 and global ESG trends.
• Integrate sustainability into product design, packaging, sourcing, and operations.
• Identify opportunities for circular economy models (refills, recycling programs, zero-waste workshops).

2. Compliance & Standards

• Ensure compliance with local and international ESG regulations.
• Manage sustainability certifications (Fair Trade, FSC, Carbon Neutral, Leaping Bunny, etc.) where relevant.
• Maintain reporting frameworks for ESG audits, investor relations, and public communication.

3. Brand & Storytelling

• Translate operational sustainability into brand narratives customers care about.
• Lead eco-conscious marketing campaigns (e.g., highlighting local sourcing, orchid conservation, cultural heritage preservation).
• Partner with the digital marketing team to ensure sustainability messaging is authentic, not tokenistic.

4. Partnerships & Advocacy

• Build partnerships with NGOs, government bodies, and green innovators.
• Position the company as a thought leader in sustainable luxury/experiential retail.
• Develop CSR programs (supporting local artisans, biodiversity conservation, community education).

5. Measurement & Reporting

• Set up systems to track and report carbon footprint, waste reduction, supply chain sustainability, and social impact.
• Create annual Sustainability & Impact Reports to showcase progress and transparency.
• Develop KPIs linking sustainability to business outcomes (customer loyalty, brand equity, cost savings).

Key Skills Needed

• Sustainability frameworks knowledge (ESG, GRI, UN SDGs).
• Brand communication skills – ability to turn technical sustainability data into inspiring storytelling.
• Cross-functional leadership – can work with marketing, product, finance, and supply chain teams.
• Stakeholder management – comfortable with regulators, investors, and NGOs.
• Innovation mindset – ability to design sustainable products, services, and experiences.