Digital Marketing Manager

YOSHIMURA FOOD HOLDINGS ASIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food company in Singapore is looking for a Marketing Manager to develop marketing strategies and oversee campaigns. The ideal candidate should have a diploma in marketing or a related field, strong leadership skills, and expertise in media channels. This position involves analyzing market trends, managing marketing staff, and reporting to senior executives on campaign effectiveness. Opportunities for creative contributions and strategic initiatives are abundant.

Qualifications

• Expert in media channels and client relationships.
• Well-versed in marketing budgeting and organisation.
• Copywriting skills are essential.

Responsibilities

• Formulates marketing and communication strategies.
• Oversees current offerings and develops new initiatives.
• Tracks marketing and sales data to report to executives.

Skills

Creativity

Adaptability

Research

Analysis

Writing

Public Speaking

Interpersonal Communication

Leadership

People Management

Multi-tasking

Education

Diploma in Marketing, Business, or related field

Tools

Microsoft Office

Mac OS

Windows OS

Job description

Introduction:

Yoshimura Food Holdings is a leading Japanese company with a diverse portfolio that includes processed foods, agricultural products, and seafood, with a strong commitment to quality and sustainable practices. With a legacy of excellence and publicly traded on the Tokyo Stock Exchange, Yoshimura is dedicated to provides premium seafood products renowned for its quality and taste.

Job description:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company's overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and / or other assignments as directed
• Any ad hoc tasks as assigned (events, overseas visitor hosting with PPT presentations).

Qualifications :

• Diploma in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills