Digital Marketing Manager

Fairmont Hotels & Resorts; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hotel brand is seeking a Digital Marketing Manager to drive innovative marketing strategies for their hotel and F&B outlets. The ideal candidate will have a strong background in digital marketing within the hospitality industry, excellent communication skills, and a passion for enhancing brand presence online. Responsibilities include managing digital campaigns, optimizing website content, and leveraging social media to boost engagement. Join a dynamic team and contribute to redefining the guest experience through cutting-edge marketing initiatives.

Benefits

Duty meals provided

Heartist F&B discounts

Flexible benefits including dental and optical

Comprehensive medical and insurance coverage

Opportunities for career development

Qualifications

• 3-5 years of experience in digital marketing, preferably in hospitality.
• Excellent command of English, both verbal and written.
• Strong project management skills with the ability to handle multiple priorities.

Responsibilities

• Drive digital marketing plans for the hotel and F&B outlets.
• Manage content for the hotel’s main website and social media platforms.
• Ensure high performance on digital campaigns through effective data analytics.

Skills

SEO

SEM

Social Media Marketing

Content Creation

Data Analytics

Project Management

Education

Bachelor’s degree in Management, Marketing, Communications

Tools

Google Analytics

Search Console

META Business

Job description

Company Description

At Pullman Singapore Hill Street – our world is your playground; where playfulness meets peak performance, creativity meets innovation, and business meets success.

The 350-room hotel features a rooftop bar and executive lounge with sweeping views over Fort Canning, the Singapore River, and St Andrew’s Cathedral, along with a vibrant lobby, health and fitness centre, and pool.

At Pullman Singapore Hill Street, we don't do ordinary. We challenge the status quo and redefine hospitality with seamless, fun, cool, and smart interactions. #BELIMITLESS

Pullman is the high-end international brand of the Accor group, mainly targeting cosmopolitan travelers who have wide connections and enjoy combining work and pleasure.

Accor is a world-leading augmented hospitality group, with over 40 brands and more than 5,300 hotels worldwide. Join us to make the world more welcoming, caring, and inspiring.

Primary Responsibilities

• Drive digital marketing plans for the hotel and 3 F&B outlets.
• Assist in strategizing and executing the hotel’s digital marketing communication plans and campaigns in a timely manner.
• Ensure high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on these insights.
• Support corporate (Accor) and brand digital marketing initiatives.
• Leverage hotel and brand databases for cross-marketing opportunities to support hotel operations.
• Manage hotel’s websites and microsites, along with all customer touchpoints.
• Coordinate with vendors to ensure delivery of website enhancements and optimal customer journeys.
• Manage content for the hotel’s main website, microsite, email marketing, display advertising, and standalone websites for Food and Beverage outlets, as well as OTAs.
• Ensure SEO and SEM strategies are integrated across all websites.
• Drive e-commerce growth through data analytics and marketing strategies.
• Collaborate with Revenue Management & marketing teams on OTA communication management.
• Oversee collaborations and maximize marketing opportunities in the premium/lifestyle segment, ensuring timely and accurate communication.
• Enhance social media awareness and engagement.
• Create and manage content for hotel’s social media platforms and oversee agency collaborations.
• Identify potential social media influencers and execute programs to boost hotel awareness.
• Manage online reputation by reviewing responses across multiple platforms promptly.

Other Responsibilities

• Identify and review digital partnership opportunities supporting hotel operations and business goals.
• Manage digital reporting tools, communicate reports internally, and supervise action plans for improvements.
• Perform any additional duties as assigned.

Qualifications

• Bachelor’s degree in Management, Marketing, Communications, or related fields.
• 3-5 years of experience in digital marketing, e-commerce, preferably in hospitality or lifestyle industries.
• Excellent command of English, both verbal and written.
• Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in tools like Google Analytics, Search Console, and META Business.
• Deep understanding of current digital marketing strategies and best practices.
• Strong project management skills with the ability to handle multiple priorities.
• Excellent copywriting, storytelling, and visual communication skills.
• Experience with marketing partnerships and brand collaborations is advantageous.
• Willingness to work beyond normal hours, including public holidays and weekends as needed.

Additional Information

• 5-day work week.
• Duty meals provided.
• Heartist F&B discounts and/or preferential room rates at worldwide Accor Hotels.
• Flexible benefits including dental, optical, and vacation expenses.
• Comprehensive medical and insurance coverage.
• Opportunities for local and overseas career development and growth.