Digital Marketing Manager

GLOBAL INDIAN INTERNATIONAL SCHOOL PTE. LTD.; Serangoon Garden Circus; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading international education institution in Singapore is seeking a Marketing Manager. This role involves brand management and digital marketing initiatives, focusing on enhancing visibility across multiple channels. The ideal candidate will have 5-8 years of experience and be proficient in analytics, project management, and budget management. Benefits include 21 days of annual leave and a child subsidy scheme.

Benefits

21 days Annual Leave

5 days Emergency Leave

Child Subsidy Scheme

Transport Facility across Singapore

Qualifications

• 5 to 8 years of proven experience in digital marketing.
• Strong analytical skills and data-driven thinking.
• Experience in managing SEO/SEM campaigns.

Responsibilities

• Develop comprehensive brand management strategies.
• Oversee digital marketing department and campaigns.
• Manage and optimize budget for marketing activities.

Skills

Strong verbal and written communication skills

Project management

Creative thinking

Analytics

Digital marketing knowledge

Budget management

Education

Bachelor’s / Masters degree in Marketing, Information Technology, or a related field

Tools

HubSpot

Google Analytics

WordPress

Job description

The Marketing Manager will be responsible for both brand management and digital marketing initiatives, ensuring a balanced focus on enhancing the school's visibility and engagement across multiple channels. This role requires a high level of creativity, attention to detail, and project management skills. Experience with CRM systems like HubSpot, high proficiency in analytics, sales support, social media management, and hands-on experience in running campaigns on Google and Facebook are essential. The role also involves managing and optimizing the marketing budget to ensure cost-effective campaigns. The ideal candidate will be a 360-degree marketing professional, knowledgeable in all facets of marketing.

KEY RESPONSIBILITIES

Brand Management:

• Develop and implement comprehensive branding strategies.
• Ensure brand consistency across all marketing channels and materials.
• Collaborate with internal and external teams to enhance brand visibility and engagement.
• Identify and leverage opportunities to increase brand awareness.
• Manage public relations efforts to maintain a positive brand image.
• Oversee the creation and distribution of promotional materials.
• Plan and execute brand events and sponsorships to enhance brand presence.

Develop Digital Marketing Strategies:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.

Content Creation and Management:

• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.

SEO and SEM:

• Plan, execute, and measure experiments and conversion tests.
• Optimize user funnels.
• Collaborate with internal teams to create landing pages and optimize the user experience.

Analytics and Reporting:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• High proficiency in analytics to track and report performance.

Sales Support:

• Provide support to the sales team by generating leads through digital channels.
• Assist in creating sales materials and presentations.

Campaign Management:

• Hands-on experience in running campaigns on Google and Facebook.
• Analyze and optimize campaign performance to achieve key metrics.
• Numbers-oriented approach to evaluate and improve ROI.

Budget Management:

• Develop and monitor marketing budgets.
• Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

CRM and CMS Management:

• Experience with CRM systems like HubSpot is a plus.
• Manage and optimize CMS platforms, preferably WordPress.

JOB REQUIREMENTS

• Bachelor’s / Masters degree in Marketing, Information Technology, or a related field.
• Experience Required: 5 to 8 Years
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,Omniture, WebTrends).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience with CRM systems like HubSpot.
• Proficiency in CMS platforms, especially WordPress.

Key Skills:

• Strong verbal and written communication skills.
• Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.
• Excellent organizational and time management skills.
• Creative and innovative thinking.
• Ability to work in a fast-paced, high-pressure environment.
• Strong project management skills.
• Numbers-oriented approach with a focus on metrics and ROI.
• Ability to manage and optimize budgets effectively.

Working Days: 5.5 days per week

Location: Onsite

Benefits:

- 21 days Annual Leaves per year

- 5 days Emergency leaves per year

- Child Subsidy Scheme: Employee discount – tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)

- Transport Facility provided across Singapore