Digital Marketing & Lead Generation Executive

VICTORIA WORLD ACADEMY PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading educational institution is seeking a Digital Marketing & Lead Generation Executive to enhance student recruitment and brand visibility through strategic online marketing campaigns. This high-impact role focuses on lead generation via innovative content, social media, and campaign optimization, crucial for driving enrollment in a competitive market.

Qualifications

• Degree in Sales, Digital Marketing, Business, or related field is essential.
• Experience in sales and marketing, preferably in the education sector.
• Creative skills for content creation and storytelling.

Responsibilities

• Manage online marketing campaigns to generate qualified student leads.
• Create engaging content and manage social media presence.
• Collaborate with Admissions team to align campaigns with goals.

Skills

Communication

Digital Marketing

Sales

Content Creation

Social Media Management

Education

Degree in Sales, Digital Marketing, Business, or related field

Tools

Google Analytics

Meta Business Suite

Job description

We’re seeking a digitally savvy and sales-driven Digital Marketing & Lead Generation Executive to grow our student base and increase brand visibility. This is not just a marketing job — it’s a high-impact role where your campaigns directly influence student sign-ups.

Responsibilities:

• Plan, execute, and manage online marketing campaigns (Meta Ads, Google Ads, TikTok, YouTube) to generate qualified student leads.
• Create targeted content and ad creatives that appeal to parents, teens in Singapore.
• Manage and grow our presence across all relevant social platforms (Facebook, Instagram, TikTok, LinkedIn) with engaging and conversion-focused posts.
• Develop landing pages, lead forms, and funnels that drive sign-ups — including retargeting and remarketing efforts.
• Track and optimize campaign performance using Google Analytics, Meta Business Suite, and other tools.
• Conduct A/B tests to improve ad performance, messaging, and conversions.
• Work closely with the Admissions team to align campaigns with enrollment goals and intake periods.
• Respond to online inquiries quickly, qualify leads, and follow up to encourage conversion.
• Propose promotions, bundles, or limited-time offers to help drive urgency and sign-ups.
• Monitor competitor digital activity and suggest innovative ideas to keep us ahead in the market.
• Craft persuasive ad copy, blog posts, emails, and video scripts that build trust and interest.
• Support reputation management by responding to comments, reviews, and DMs professionally and promptly.
• Capture and promote student success stories and testimonials to showcase outcomes.

Requirements:

• A degree in Sales, Digital Marketing, Business, or a related field.
• Proven experience in sales and marketing, preferably in education industry.
• Strong knowledge of social media platforms and digital marketing tools.
• Creative mindset with excellent communication and content creation skills.
• Ability to develop compelling marketing materials and storytelling content.
• Strong interpersonal skills with a client-focused approach.
• Proactive, organized, and capable of managing multiple projects simultaneously.