Digital Marketing Lead, APAC

Unlimit; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Unlimit seeks a Digital Marketing Lead for its APAC region to enhance its brand presence and drive growth through strategic digital marketing initiatives. This role involves leadership in crafting integrated marketing campaigns, managing performance marketing, and leveraging analytics for continuous improvement.

Qualifications

• At least 6 years in senior digital marketing roles focusing on performance marketing.
• Three years minimum experience with CN-targeted campaigns.
• Strong written and verbal communication in English and Chinese.

Responsibilities

• Devise and execute a holistic digital marketing strategy.
• Manage and oversee performance marketing and integrated campaigns.
• Utilize analytics to evaluate campaign effectiveness and optimize ROI.

Skills

Leadership

Data Analysis

Communication Skills

Problem-Solving Skills

Adaptability

Job description

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About Unlimit

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Role Overview:

We are looking for a Digital Marketing Lead to spearhead marketing efforts for Unlimit’s product portfolio across the APAC region. This key role will be responsible for developing and executing digital marketing strategies to strengthen Unlimit’s brand presence and drive growth.

About Unlimit

Founded in 2009, Unlimit is a global fintech company that offers a large portfolio of financial services, including payment processing, banking as a service (BaaS), and an on&off-ramp fiat solution for crypto, DeFi, and GameFi. The company’s mission is to deliver solutions that eliminate financial borders, enabling businesses to operate both locally and internationally with ease across Europe, the UK, LATAM, APAC, India, and Africa. Unlimit has 700 employees across 16 offices and five continents, including London, Singapore, São Paulo, Hong Kong, and Mexico. For further information, please visit: www.unlimit.com.

Role Overview:

We are looking for a Digital Marketing Lead to spearhead marketing efforts for Unlimit’s product portfolio across the APAC region. This key role will be responsible for developing and executing digital marketing strategies to strengthen Unlimit’s brand presence and drive growth.

In this role, you will work closely with a team of experts to define key strategies and implement marketing campaigns that will contribute to the company's growth and solidify its market position. You will be responsible for creating integrated marketing campaigns with a focus on rapid growth, as well as improving the company’s overall digital presence. Experience in digital marketing in APAC region and a deep understanding of both small and medium-sized business needs across the region are essential.

This position offers a unique opportunity to take a leadership role in driving digital transformation within the company and shaping the future of our presence in the region through impactful marketing strategies.

Key Responsibilities:

• Strategic Marketing Leadership: Devise and execute a holistic digital marketing strategy in alignment with overarching business goals across Unlimit's goals
• Points of Growth Discovery: Craft, maintain, and manage an extensive digital marketing experiments backlog delivery to validate business hypotheses and uncover growth opportunities
• Performance Marketing Management: Navigate SEM and Affiliate Marketing efforts across the region in extensive collaboration with internal and external teams
• Influence Marketing Management: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility
• Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition
• Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions
• Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns, adapting strategies based on insights to optimize ROI
  
  
  

Qualifications:

• Proven Experience: At least 6 years in senior digital marketing roles, with a strong emphasis on performance marketing and growth, at least 3 years of experience with CN-targeted campaigns
• Data Analysis: The ability to collect, organize, and analyze large sets of data to identify patterns, trends, and insights
• Leadership: The ability to inspire and guide others toward achieving common goals. This includes taking initiative, providing indirect management, and leading by example
• Communication Skills: The ability to clearly and effectively convey ideas, both verbally and in writing, to different audiences. This includes active listening, adapting to the audience, and structuring information logically
• Problem-Solving Skills: The ability to analyze complex situations, identify key issues, and develop practical and innovative solutions. This involves critical thinking and structured analysis
• Adaptability: Agile and resilient, with the capacity to thrive in a startup environment and respond dynamically to changing market conditions
• Good written and verbal communication in English and Chinese
  
  
  

Join Unlimit Team now!

Unlimit is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion or belief.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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