Digital Marketing Executive [URGENT]

AETOS Holdings Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

AETOS Holdings is seeking a Digital Marketing Executive to develop innovative strategies that enhance brand awareness and customer engagement. The role involves creating high-quality marketing materials, optimizing digital campaigns, and utilizing analytics tools to drive results. Ideal candidates will have a degree in Marketing or Communications and 2-3 years of B2B marketing experience, especially in digital channels.

Qualifications

• 2-3 years of experience in B2B and digital marketing.
• Hands-on experience in SEM, SEO, and digital analytics.
• Ability to generate and analyze marketing campaign results.

Responsibilities

• Develop and implement digital marketing strategies and campaigns.
• Create engaging marketing collaterals and track effectiveness.
• Assist with corporate events and marketing insights.

Skills

Digital Marketing

SEO

SEM

Google Analytics

Content Creation

Education

Diploma/Degree in Marketing

Diploma/Degree in Communications

Tools

Google Ads

Meta Business Suite

Job description

Who We Are
AETOS is a purpose driven organization – securing our future for our families, our communities and our clients. We are anchored on strong fundamentals and values by going fast, going together and going beyond. Our People are our key enablers and we are committed to investing in their personal and professional growth. While security is our core business, we are solving real challenges by leveraging technology and integrated solutions that unify safety, security, facilities management (FM), sustainability and much more.

Who We Are Looking For & What Role You Will Play
• Develop and implement digital marketing strategies through online campaigns, search engine marketing (SEM), search engine optimisation (SEO), social media and others, with the aim of increasing brand awareness, customer engagement and lead generation.
• Work closely with Strategy/Creatives Team, Sales & Customer Success department and other BUs to design and develop creative, engaging, and high-quality digital marketing collaterals and campaign assets, such as eDM, promotional emails, videos, landing pages and infographics, and so on, for the desired target audience.
• Create compelling marketing narratives, and spearhead effective and innovative digital marketing campaigns to differentiate company’s offerings from its competitors.
• Ensure that website is well-maintained and regularly updated with current content, news, keywords, and articles.
• Implement SEO/SEM campaigns and optimised online adverts using Google Ads and Meta ads.
• Track and analyse the effectiveness of digital marketing efforts using a variety of web and social media analytics tools (e.g. Google Analytics, Meta Business Suite Insights), to understand how users interact with AETOS’ platforms and make recommendations for improvements.
• Generate digital marketing analytics reports and share insights with the team to develop optimisation plans.
• Provide insights, from feedback gathering, customer engagements, industry and market trends, etc., to appropriate marketing plans and strategies to strengthen AETOS’ market position and presence.
• Help out as Photographer and/or Videographer for events, corporate visits, etc.
• Assist in the coordination of corporate visits and both internal and external events, as and when required.
• Perform any other duties or responsibilities assigned, not limited to other ad-hoc requests necessary to the smooth operation of the communications and marketing function.

What Knowledge & Experience We Require From You
• Must possess Diploma/Degree in Marketing, Communications or related discipline.
• 2-3 years of working experience in B2B marketing, digital marketing, or related experience
• Must be familiar in the areas of digital marketing with hands on experience in SEM, SEO, display, social, email, google analytics, programmatic advertising, etc.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
• Able to demonstrate measurable results of having designed and implemented successful marketing campaigns, preferably in both B2C and B2B businesses.