Digital Marketing Executive (SEO/SEM) - JD1899

RK Recruitment Pte. Ltd.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing Executive to join their team in Singapore. The role encompasses SEM, SEO, and social media management, focusing on enhancing the company's online presence and driving conversions. Candidates should have a diploma or degree in relevant fields and a passion for digital marketing, with opportunities for creative input and skill development.

Qualifications

• Entry level with internship experience or 1-2 years in digital marketing.
• Proficiency in Google Ads and content design tools is required.
• Creative, organized team player capable of multitasking.

Responsibilities

• Run digital ad campaigns to generate inquiries and conversions.
• Implement SEO strategies and manage website content.
• Create marketing materials and manage social media platforms.

Skills

Digital Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media Management

Content Creation

Google Analytics

Creativity

Multitasking

Education

Diploma or Degree in Marketing, Communications, or related field

Tools

Google Ads

Facebook Ads Manager

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Job Info:

• Salary: Basic up to $3200 + VB

• Working Hours: Monday - Friday (9am - 6pm); Entitled for WFH after probation

• Location: Geylang Bahru

Job Scope:

1. SEM (Search Engine Marketing)

• Run digital ad campaigns, including Google Ads and paid social media advertisements (Facebook, Instagram, TikTok, LinkedIn), to generate inquiries and conversions

• Execute marketing plans within budget

2. SEO (Search Engine Optimization)

• Implement SEO strategies and review website performance using Google Analytics and tracking parameters

• Ensure updates and relevancy for the website, applying SEO best practices

• Encourage traffic to company’s website through organic search efforts

• Write sufficient articles a month to build up topical authority

• Obtain backlinks to increase current Domain Rating (DR)

3. Social Media Management

• Manage social media platforms (Facebook, Instagram, TikTok, LinkedIn), including content creation, scheduling, and publishing

• Monitor and regulate postings on brand social media accounts

• Manage social media content across various brands, including corporate accounts.

• Respond to social media comments in a timely manner

• Activities to increase followers and engagement on platforms like Facebook, Instagram, TikTok, LinkedIn

4. Content Creation

• Create and manage marketing materials, including visuals, copy, and videos through design tools (Canva, Adobe Photoshop or Illustrator)

• Design and post content for official social media channels

• Develop relevant and respectful content for digital platforms

5. Website Management

• Maintain website relevance (i.e. domain host) with up-to-date content, SEO enhancements, and integrated messaging

• Encourage traffic to company’s website through digital marketing efforts

• Managing merchant pages on company websites

6. Marketing Strategy & Campaign Execution

• Plan, implement, and manage marketing strategies to enhance market position

• Execute marketing initiatives within the approved budget, ensuring results and cost-efficiency

• Creating and updating marketing collaterals

7. General & Ad-Hoc Tasks

• Handle ad-hoc duties as assigned

Requirements:

• Diploma or Degree in Marketing, Communications, or related field

• Entry level with internship experience or 1-2 years of experience in digital marketing, preferably with hands-on SEM/SEO experience

• Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and content design tools (e.g., Canva,Adobe Photoshop or Illustrator)

• Ability to work sensitively and professionally given the nature of the industry

• Team player who is creative, organized, and capable of multitasking under tight deadlines

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We regret to inform that only shortlisted candidates would be notified

We wish you all the best in your career search.

You are welcome to visit our website at http://www.rkgroup.sg/

RK RecruitmentPte Ltd |EA License No.:20C0280

Chou Jia Hooi |EA Personnel No.: R23115147