Digital Marketing Executive/Senior Executive

EU YAN SANG MARKETING PTE LTD; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A prominent eCommerce firm in Singapore seeks a Digital Marketing Executive to drive customer acquisition through multi-channel campaigns. The ideal candidate will have 3-5 years of experience in digital marketing, knowledge of key platforms like Meta and Google Ads, and expertise in using AI tools for campaign efficiency. This role offers a dynamic environment focused on international markets with significant growth potential.

Qualifications

• 3-5 years of hands-on digital marketing experience, ideally in cross-border eCommerce.
• Deep platform knowledge across Meta Ads Manager, Google Ads, and TikTok Ads.
• Proven ability to deliver performance metrics.
• Experience with AI tools that assist in ad creative and analysis.

Responsibilities

• Plan, execute, and optimise customer acquisition campaigns.
• Develop full-funnel marketing strategies tailored to customer journeys.
• Monitor and analyse acquisition metrics and adjust strategies.
• Localise campaign messaging for each international market.

Skills

Digital marketing experience

Performance analysis

Campaign management

AI tools familiarity

Copywriting

Education

Diploma or bachelor’s degree in business, eCommerce, or a related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

GA4

Looker Studio

Job description

The Digital Marketing Executive / Senior Executive role is under our business unit, Eu Yan Sang Marketing Pte Ltd. He / She will play a critical role in scaling our cross-border eCommerce business through both paid and organic digital strategies. This position is responsible for managing and optimising campaigns across key platforms such as Meta, Google, and TikTok, driving traffic, customer acquisition, and conversion performance across international markets.

The role requires a data-driven, performance-focused digital marketer with experience in international campaign execution and familiarity with AI-powered marketing tools to support creative testing, targeting, reporting, and overall campaign efficiency.

DIMENSIONS

• The role supports online sales channels generating annual revenue target $5 million with significant exponential growth in the subsequent years.
• Global geographical coverage with focus on the key markets of United States, Australia, United Kingdom, Canada and South-East Asia

KEY ROLES AND RESPONSIBILITIES

• Plan, execute, and optimise customer acquisition campaigns across Meta, Google, TikTok, YouTube, and other performance channels to drive qualified traffic and new customer growth.
• Develop full-funnel marketing strategies from awareness to conversion, tailored to customer journeys and aligned with campaign objectives.
• Leverage AI-powered tools (such as ChatGPT, AdCreative.ai, Jasper, Ocoya, and Smartly) to:

o Create and test ad copy, visuals, and campaign variations

o Automate reporting workflows and extract performance insights

o Scale creative and targeting experimentation efficiently.

• Monitor and analyse key acquisition metrics such as ROAS, CAC, CTR, and conversion rates, and proactively adjust strategies to meet performance goals.
• Localise campaign messaging and creatives for each international market by optimising based on funnel performance, consumer insights, and media efficiency.
• Collaborate with eCommerce team to align paid acquisition efforts with campaign calendars, lifecycle marketing, and promotional strategies.
• Build and maintain performance dashboards using GA4, Looker Studio, or equivalent tools to support real-time monitoring and optimisation.
• Stay current with marketing funnel trends, ad platform updates, AI tools, and international digital acquisition best practices.

QUALIFICATIONS, SKILLS AND KNOWLEDGE

EDUCATION

• Diploma or bachelor’s degree in business, eCommerce, or a related field.

SKILLS, KNOWLEDGE AND RELEVANT EXPERIENCE

• 3–5 years of hands-on digital marketing experience, ideally in cross-border eCommerce or global DTC brands.
• Deep platform knowledge across Meta Ads Manager, Google Ads, and TikTok Ads.
• Proven ability to deliver performance metrics (ROAS, CAC control, CTR improvement).
• Experience with AI tools that assist in ad creative, campaign analysis, or marketing workflow automation.
• Strong proficiency in GA4, Looker Studio, and data interpretation for actionable insights.
• Excellent communication, copywriting instincts, and attention to detail.
• Comfortable working in a fast-paced environment with multiple campaigns running simultaneously.