Digital Marketing Executive | Music School | ATL + BTL Exp | Campaign & Copywriting | 5 days | [...]

The Supreme HR Advisory; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading music school in Singapore is seeking a Digital Marketing Executive to manage and execute marketing campaigns. The role involves social media management, content creation, and event coordination. Candidates should have a diploma in a relevant field and at least 2 years of experience in marketing. Familiarity with digital marketing tools and design software is essential, and a passion for music is a plus.

Qualifications

• At least 2 years of work experience in marketing and/or advertising.
• Familiarity with various social media and digital channels.
• Proficient in online design tools.

Responsibilities

• Assist in executing quarterly campaigns.
• Execute daily social media posts.
• Design and develop official posters for events.
• Organize concerts and festivals.

Skills

Marketing Communications

Social Media Management

Digital Marketing Tools

Online Design Tools (Canva)

Education

Diploma in Marketing Communications or related discipline

Tools

Adobe Products (Photoshop, Illustrator, InDesign)

Microsoft Office

Job description

Digital Marketing Executive | Music School | 5 days | Hougang

Location: Hougang St, Singapore (Kovan)

Working days: 5 days (Mon - Fri)

Working time: 7.30 to 5.15pm or 8.30 to 6.15pm or 9.30 to 7.15pm

Salary: $3000 - $3500

Key Responsibilities

Campaign / Creative Execution

• Assist in executing quarterly campaigns from ideation to design and copywriting.
• Coordinate photoshoots and video shoots for campaign content when necessary.
• Develop campaign artworks based on approved sizing for social media and Google.
• Ensure seamless implementation of campaign details across multiple channels, including our official website.

Digital Marketing (BTL)

• Execute daily social media posts across multiple platforms.
• Conceptualize and design digital content, ensuring compliance with brand standards and guidelines.
• Support Retail branches with the design and development of Trial Lesson schedules and announcements.
• Ensure Trial Lesson details are successfully implemented across various channels, including our official website.
• Monitor various media platforms and propose new social media tools to enhance online presence.

Print Advertising (ATL)

• Design and develop official posters for events, competitions, and examinations.
• Assist Retail branches with ATL materials for non-digital channels.
• Support the maintenance and replenishment of in-store marketing collaterals.

Concerts, Competition and Events

• Undertake curricular and administrative projects, assisting in the organization of concerts, festivals, and other events.
• Work collaboratively in marketing, operations, and logistics across various events.
• Develop and design administrative documents, including rules and regulations, registration forms, and grading sheets.
• Ensure budget adherence and tracking.
• Collaborate with internal and external stakeholders.

Ad-hoc Projects - Area Marketing and Competitor Survey

• To Conduct area market exercises at interim periods; collate data and understand each district's market development to introduce courses that meet specific needs.
• Collaborate with Music Professionals to update and introduce courses in line with the growth objectives of pop music and adult music courses.
• Carry out Ad-hoc tasks as assigned by supervisor.

Requirements

• Preferably possess at least a Diploma in Marketing Communications, Advertising, or a related discipline.
• Preferably 2 years of work experience in marketing and/or advertising.
• Familiarity with various social media and digital channels, including digital marketing tools.
• Proficient in online design tools such as Canva.
• Knowledge of Adobe Products (Photoshop, Illustrator, and InDesign) is a plus.
• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.