Digital Marketing Executive（Google Ads）

Private Advertiser; Singapore; On-site; SGD 35,000 - 55,000; Full time

Job summary

A leading company is seeking a Digital Marketing Specialist to leverage Google Ads for business growth. Responsibilities include planning, executing, and optimizing campaigns across various platforms, monitoring metrics for improvement, and collaborating with the marketing team. This position requires a minimum of one year of experience in digital marketing with a focus on Google Ads, and knowledge of analytical tools to track effectiveness.

Qualifications

• Minimum 1 year of experience in digital marketing with focus on Google Ads.
• Good understanding of keyword research and audience targeting.
• Familiarity with web analytics tools.

Responsibilities

• Plan and execute Google Ads campaigns to drive business growth.
• Manage and optimize Google Ads accounts for maximum ROI.
• Monitor campaign performance and provide data-driven recommendations.

Skills

Keyword Research

Bidding Strategies

Audience Targeting

Social Media Advertising

Tools

Google Analytics

Adobe Photoshop

Illustrator

Canva

Job description

Job Roles:

• Plan, develop, and execute effective Google Ads campaigns to drive business growth through targeted online advertising.

• Manage and optimize Google Ads accounts, including Search, Display, YouTube, and Shopping campaigns, to maximize ROI.

• Monitor and analyze campaign performance metrics, making data-driven recommendations to improve results.

• Collaborate with the marketing team to integrate Google Ads campaigns with other online and offline marketing activities.

• Write and edit compelling ad copies tailored for Google Ads campaigns.

• Provide support in managing social media accounts and website content as needed.

• Assist with administrative tasks related to digital marketing projects.

Job Requirements:

• Minimum 1 year of working experience in digital marketing with a strong focus on managing Google Ads campaigns.

• Good understanding of keyword research, bidding strategies, and audience targeting in Google Ads.

• Familiarity with Google Analytics and other web analytics tools to track campaign effectiveness.

• Experience with Adobe Photoshop, Illustrator, or Canva for creating ad creatives is a plus.

• Knowledge of social media advertising and email marketing is preferred but not required.