Digital Marketing Executive (Beauty Industry)

About the role

We are seeking an experienced and passionate Digital Marketing professional to join our dynamic team at Amber Beila Beauty Pte. Ltd. As our Digital Marketing Executive (Beauty Industry), you will play a crucial role in driving the online presence and digital growth of our premium beauty brand. This is a full-time position based in the Central Region.

What you'll be doing

• Developing and executing comprehensive digital marketing strategies to increase brand awareness, website traffic, and online sales.

• Optimizing digital channels such as social media, email marketing, SEO, SEM techniques and paid advertising to achieve targeted marketing goals.

• Analyzing website and campaign performance data to identify opportunities for improvement and make data-driven decisions.

• Collaborating with cross-functional teams to create engaging and visually appealing content for various digital platforms. (Instagram and Facebook)

• Staying up to date with industry trends and best practices in digital marketing to continuously enhance our online presence and increase revenue.

What we're looking for

• Minimum 2 years of experience in digital marketing, preferably in the beauty industry.

• Diploma or higher qualification in a related field.

• Proven track record of planning, executing, and optimizing successful digital marketing campaigns across various channels.

• Proficient in using digital marketing tools and analytics platforms, such as Google Analytics, Facebook Ads Manager, and social media management tools.

• Excellent written and verbal communication skills.

• Able to work in a fast-paced and result oriented environment.

• Passionate about the beauty industry and staying up to date with the latest trends and consumer preferences.