Digital Marketing Executive (Automotive)

People Profilers; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in the automotive sector is seeking a Digital Marketing Executive to enhance brand awareness and lead generation through innovative marketing strategies. The role includes managing digital marketing efforts, analyzing campaign performance, and collaborating with teams to ensure effective brand messaging. Candidates should hold a relevant degree and have 1-3 years of relevant experience, with proficiency in digital marketing tools.

Benefits

Very competitive remuneration package

Comprehensive range of benefits

Qualifications

• 1-3 years of experience in marketing or related roles.
• Experience in the automotive industry is a plus.
• Proficiency in SEO/SEM tools like Google Ads.

Responsibilities

• Develop and execute marketing strategies and campaigns.
• Manage digital marketing activities including social media and email marketing.
• Analyze and report on marketing campaign effectiveness.

Skills

SEO/SEM strategies

Campaign analysis

Organizational skills

Email marketing platforms

Content creation

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Analytics

Mailchimp

Salesforce

MS PowerPoint

Job description

Digital Marketing Executive (Automotive)

Job Description:

Responsibilities:

• Assist in developing and executing marketing strategies and campaigns to drive brand awareness and lead generation.
• Manage digital marketing activities, including social media, SEO/SEM, email marketing, and paid ads.
• Coordinate content creation for promotional materials, social media, newsletters, and websites.
• Analyze and report on the effectiveness of marketing campaigns, using data to optimize strategies.
• Support the planning and execution of events, exhibitions, and product launches.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging.
• Monitor market trends and competitor activities to identify new marketing opportunities.
• Manage marketing budgets and ensure campaigns are delivered on time and within budget.

Requirements:

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing or related roles (experience in the automotive industry is a plus).
• Good Microsoft office applications knowledge i.e., MS PowerPoint
• Proficiency in SEO/SEM strategies and tools (e.g., Google Ads, Google Analytics).
• Understanding of email marketing platforms (e.g., Mailchimp, Salesforce) and CRM systems.
• Ability to analyze campaign performance using Google Analytics, Meta Business Suite, or similar platforms.
• Understanding of KPIs and ROI tracking to optimize marketing strategies.
• Familiarity with A/B testing and performance optimization techniques.
• Experience in planning and executing marketing campaigns and events (e.g., product launches, exhibitions).
• Strong organizational skills to manage timelines, budgets, and vendor coordination.
• Job Reference: L7939RVX

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified