Digital Marketing Executive (Automotive)

Responsibilities:

• Assist in developing and executing marketing strategies and campaigns to drive brand awareness and lead generation.
• Manage digital marketing activities, including social media, SEO/SEM, email marketing, and paid ads.
• Coordinate content creation for promotional materials, social media, newsletters, and websites.
• Analyze and report on the effectiveness of marketing campaigns, using data to optimize strategies.
• Support the planning and execution of events, exhibitions, and product launches.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging.
• Monitor market trends and competitor activities to identify new marketing opportunities.
• Manage marketing budgets and ensure campaigns are delivered on time and within budget.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing or related roles (experience in the automotive industry is a plus).
• Good knowledge of Microsoft Office applications, i.e., MS PowerPoint.
• Proficiency in SEO/SEM strategies and tools (e.g., Google Ads, Google Analytics).
• Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Understanding of email marketing platforms (e.g., Mailchimp, Salesforce) and CRM systems.
• Ability to analyze campaign performance using Google Analytics, Meta Business Suite, or similar platforms.
• Understanding of KPIs and ROI tracking to optimize marketing strategies.
• Familiarity with A/B testing and performance optimization techniques.
• Experience in planning and executing marketing campaigns and events (e.g., product launches, exhibitions).
• Strong organizational skills to manage timelines, budgets, and vendor coordination.

Work Schedule: 5 days, office hours, Alexandra

Job Reference: L7939RVX

Application Process: Kindly email your resume in a detailed Word format to celeste.wong@peopleprofilers.com

We regret that only shortlisted candidates will be notified.

Contact Information:

People Profilers Pte Ltd

Tel: 6950 9754

EA Registration Number: R22110899

EA License Number: 02C4944

EA Personnel: Celeste Wong Xin Yann