Digital Marketing Executive

HOYA LENS (S) PTE LTD; Singapore; Presencial; SGD 54.000 - 89.000; Jornada completa

Descripción de la vacante

HOYA LENS (S) PTE LTD is seeking a digital marketing professional to plan, execute and optimise campaigns across B2B and B2B2C channels in Singapore. The role focuses on connecting consumer demand with optical retail partners and managing digital platforms.

You will develop integrated campaigns, coordinate with internal teams and agencies, and monitor performance to deliver measurable outcomes and growth for the brand.

Formación

• Diploma or degree in Marketing or related field is required.
• 2–3 years of digital marketing, social media or integrated campaigns.
• Senior Executive may show greater ownership and experience.

Responsabilidades

• Plan, execute and optimise digital marketing campaigns across channels.
• Develop integrated campaigns to support product launches and promotions.
• Manage timelines, content calendars and deliverables.
• Monitor performance and recommend improvements to maximise reach and conversions.
• Support B2B2C consumer engagement and retail activation initiatives.
• Coordinate with agencies and internal teams to ensure timely delivery.
• Maintain brand identity and ensure compliance with guidelines.

Conocimientos

Social media

Digital ads

Website content

Project management

Analytics

MS Office

Communication

Teamwork

Educación

Marketing diploma/degree

Herramientas

Google Analytics 4

Google Ads

Meta Business Suite

Adobe Photoshop

Adobe Illustrator

Descripción del empleo

The Position

Plan, execute and optimise digital marketing initiatives to build brand awareness, engage consumers and drive business growth across B2B and B2B2C channels.

The role will be responsible for managing digital platforms, executing integrating marketing campaigns and leveraging onto digital tools to connect consumer demands with optical retail partners. Working closely with internal stakeholders, external agencies and retail partners, the position aims to enhance the brand's digital presence and deliver measurable marketing outcomes.

Major Responsibilities

Digital Marketing & Campaign Management

Plan, execute and optimize digital marketing campaigns across relevant channels, including social media, websites, search and digital advertising.

Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.

Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.

Monitor campaign performance and recommend improvement to maximize reach, engagement, traffic and conversion.

B2B2C Consumer Engagement & Retail Activation

Develop digital initiatives that encourage consumer awareness, product consideration and visits to optical retail outlets.

Provide digital marketing support, campaign assets and activation toolkits for optical retail partners.

Identify and explore opportunities to connect online engagement with offline retail conversion through trackable lines, QR codes and other measurement touchpoints.

Social Media, Website & Digital Platform Management

Manage the company's social media platforms, including content planning, publishing, community engagement and performance monitoring.

Maintain and update website content, campaign landing pages and other digital platforms to ensure accuracy, relevance and a positive user experience.

Ensure consistency in brand identity, messaging and communication across digital touchpoints.

Identify relevant digital trends/ tools, marketing technologies and engagement opportunities to strength brand relevance and improve campaign efficiency.

Analytics, Reporting & Optimization

Track, analyze and report on digital marketing performance using relevant analytics and advertising platforms.

Prepare regular campaigns report covering key metrics such as reach, engagement, website traffic, click-through rates, conversion and cost efficiency.

Evaluate campaign effectiveness against defined objectives and recommend data-driven improvements.

Ensure campaign tracking, data collection and report are implemented consistently.

Stakeholder & Agency Management

Work closely with internal teams to align digital activities and business priorities.

Coordinate with external agencies and media partners to deliver campaign effectively.

Manage project timelines, deliverables and quality stands to ensure smooth campaign execution.

Ensure all digital communications comply with brand guidelines, applicable advertising requirements and internal approval processes.

Qualifications

Education: Diploma/Degree in Marketing.

Experience: Minimum 2-3 years of relevant experience in digital marketing, social media management or integrated marketing campaigns; candidate for Senior Executive may be expected to demonstrate greater ownership and experience.

Knowledge and Hard Skills

• Hands-on experience managing social media platforms, digital advertising and website content.


• Familiar with digital analytics and report tools, such as Google Analytics 4, Google Ads, Meta Business Suite and relevant social media insights platforms.


• Good project managements skills.


• Strong analytical mindset and skills.


• Proficiency in MS Office.


• Knowledge in Adobe Photoshop/Illustrator/ Canvas.

Behavioral Attributes

• Excellent written and verbal communication skills.


• Organised, proactive and detail-oriented.


• Able to manage multiple project and deadline in dynamic environment.


• Ability to work independently and as part of a team.