Digital Marketing Executive

BUTTER BAKERY PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

BUTTER BAKERY PTE. LTD. seeks a Social Media Manager to enhance their online presence. This role involves managing social media channels, coordinating marketing efforts, and ensuring effective content creation. The ideal candidate will be creative, trend-savvy, and capable of driving audience engagement through strategic planning.

Qualifications

• Expertise in managing social media platforms.
• Strong copywriting and content vetting skills.
• Knowledge of online advertising and marketing trends.

Responsibilities

• Manage social media platforms and maintain branding tone.
• Plan and coordinate social media activities across multiple platforms.
• Oversee online advertising efforts and manage reviews.

Skills

Content creation

Copywriting

Social media management

Online marketing

Trend analysis

Job description

Job Description & Requirements

· Manage Kazo's social media platform; ensure a consistent tone of voice.

· Plan and coordinate a schedule of activity across Facebook, Instagram, Tik Tok, Xiao Hong Shu, and other platforms to expand our social media audience base.

· Coordinate online advertising such as Lazada, Shoppee, and mall.

· Manage Google posting and reviews.

· Keep up to date with the latest trends and best practices in online marketing and measurement.

· Content driven. Copywriting and content vetting.

· Fulfill any other duties as and when assigned by the management.