Digital Marketing Executive

PENGUINS CO-SPACES PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

Join a leading company as a Digital Marketing Specialist, where you will create and execute innovative marketing campaigns across diverse platforms. This role demands creativity and strategic insight to enhance brand visibility, leveraging your skills in SEO, SEM, and content creation to drive engagement and lead generation, ideally suited for those fluent in both English and Chinese.

Qualifications

• Minimum 2 years’ experience in Digital Marketing.
• Experience in SEM, SEO, and website analytics tools preferred.
• Proficiency in AI and e-marketing apps/software is a plus.

Responsibilities

• Plan, create and execute digital marketing campaigns across social media and websites.
• Monitor and analyse campaign performance metrics for insights.
• Create and manage engaging content for social media posts.

Skills

Digital Marketing

Content Creation

Social Media Management

SEO

SEM

Email Marketing

Analytical Skills

Bilingual (English and Chinese)

Education

Diploma/Degree in Marketing or Communications

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Video Editing Software

Image Editing Software

Facebook Ads Manager

Google Ads

Job description

Main Responsibilities

• Plan, create and execute digital marketing campaigns across social media platforms (Facebook, Instagram, Tiktok, Wechat, Little Red Book) and websites to create interest and for lead generation.
• Design a content calendar to nurture leads through email marketing and social media advertising.
• Write contents and creative copy for social media posts, captions, emails, website content, and other marketing materials.
• Conduct research, analyses for new trend and fresh ways to execute on social media contents and postings
• Create and curate engaging contents (images, videos, headlines, etc.) for social media posts.
• Monitor and analyse campaign performance metrics to provide actionable insights.
• Manage and create social media contents and postings.
• Plan, create and execute an SEO and SEM strategy.
• Analyse our online web traffic, propose ways to increase web traffic, increase conversion rates.
• Create, manage and grow online communities to enhance brand visibility
• Handle enquiries and feedback on social media.

Requirements:

• Diploma/Degree in Marketing or Communications.
• Minimum 2 years’ experience in Digital Marketing.
• Experience in Search Engine Marketing (SEM)/ Search Engine Optimisation (SEO), Paid Search (PPC) and in-depth experience with website analytics tools is an advantage.
• Proficient in AI apps or e-marketing apps/software, Adobe Photoshop, Illustrator, InDesign, Video Editing, Image Editing is preferred.
• Experience in Facebook Ads Manager, Google Ads, SEO, SEM and email marketing best practices.
• Preferably bilingual in spoken and written English and Chinese so as to liaise with English and Mandarin speaking clients