Digital Marketing Executive

ShowLoom; Singapore; On-site; USD 42,000 - 60,000; Full time

Job summary

Join ShowLoom as a Digital Marketing Specialist, where you'll develop and implement strategies to boost engagement and sales for our innovative e-commerce platform. Collaborate with cross-functional teams and leverage your digital marketing expertise to drive impactful campaigns in the fashion industry.

Qualifications

• 3 years of experience in digital marketing, preferably within e-commerce or fashion.
• Proficiency in Google Analytics, Meta Ads Manager, and SEO tools.
• Strong analytical skills and excellent communication abilities.

Responsibilities

• Develop and implement digital marketing strategies to drive traffic and engage customers.
• Plan, execute, and optimize digital marketing campaigns across various channels.
• Monitor and analyze campaign performance, providing insights and recommendations.

Skills

Digital Marketing Tools

SEO

Analytics

Content Creation

Social Media Management

PPC

Education

Bachelor's degree in Marketing, Business, or related field

Job description

You are a Digital Marketing Specialist joining the dynamic team at ShowLoom, an innovative B2C e-commerce platform based in Kolkata, West Bengal. ShowLoom is dedicated to empowering independent fashion creators and small-batch clothing manufacturers by offering high-quality, unique apparel directly to fashion-forward consumers. Your role involves developing and implementing digital marketing strategies to drive traffic, engage customers, and generate sales, utilizing your creativity and deep understanding of digital marketing channels and trends.Your responsibilities include planning, executing, and optimizing digital marketing campaigns across various channels like Meta, Google Ads, and email marketing. You will monitor and analyze campaign performance to provide insights and recommendations for improvement. Collaborating with the content team, you will create engaging content and manage content calendars for timely delivery of marketing messages. Implementing SEO strategies to improve organic search rankings and managing SEM campaigns to maximize ROI are also key tasks.In the realm of social media management, you will develop strategies to increase brand awareness and engagement, monitoring channels, responding to inquiries, and fostering community engagement. Utilizing analytics tools, you will track and report on key performance metrics, conduct data analysis to identify trends, measure campaign effectiveness, and inform future strategies. Collaboration with cross-functional teams like product, design, and sales, as well as coordination with external agencies and vendors, are important aspects of this role.To qualify for this position, you should hold a Bachelor's degree in Marketing, Business, or a related field and have at least 3 years of experience in digital marketing, preferably within e-commerce or the fashion industry. Proficiency in digital marketing tools and platforms such as Google Analytics, Meta Ads Manager, and SEO tools is essential, along with strong analytical skills, excellent communication abilities, a creative mindset, and the capacity to manage multiple projects simultaneously while meeting deadlines. Staying abreast of the latest digital marketing trends and best practices is also crucial for success in this role.,

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SEM, PPC, Analytics, Social Media Management, Content Creation,

SEM, Social Media Management, Content Creation, Google Analytics,

SEM, PPC, Analytics, Social Media Management, Content Creation,

SEM, Social Media Management, Content Creation, Google Analytics,

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