Digital Marketing Executive

AGRADER LEARNING CENTRE PTE. LTD.; Singapore; On-site; SGD 30,000 - 60,000; Full time

Job summary

An established industry player in the education sector is looking for a creative Digital Marketing Executive. This role involves driving marketing initiatives, managing social media, and producing engaging content to enhance brand presence. You will collaborate with various teams to strategize and implement innovative campaigns, ensuring that all marketing efforts resonate with the target audience. If you have a passion for education and a knack for digital marketing, this is your chance to make a significant impact in a growing company. Join a dynamic team and help shape the future of learning!

Qualifications

• Minimum 2 years of digital marketing experience required.
• Strong passion for the education industry and content creation.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Collaborate with teams to create engaging video and visual content.

Skills

Digital Marketing

Copywriting

Social Media Management

Content Creation

SEO

Google Ads

Email Marketing

Analytics

Education

Diploma in Business Administration

Diploma in Mass Communication

Tools

Google Adwords

Facebook Ads

SEO Tools

Job description

Role Objective

To drive and manage marketing initiatives for Education services and education-related content production with the end goal of engaging our audience, generating qualified leads and increase the company’s brand awareness to the public.

About Us

We are AGrader Learning Centre, a tuition and enrichment chain with 13 outlets island wide.

With our team growing, we are seeking an experienced Digital Marketing Executive to join and work closely with the management team to drive initiatives and manage all social media and digital marketing initiatives with the goal of increasing the company’s brand presence in the marketplace.

Job Responsibilities

• Ideate, film, and edit content aligned with the brand’s image and target audience.

• Collaborate with internal teams to ensure video content supports broader marketing campaigns and business goals.

• Support digital marketing efforts such as ad buying, copywriting, influencer collaborations, and community management.

• Brainstorm and develop creative strategies, campaigns, and assets to grow the company’s brand presence.

• Design user-centric visuals and layouts for web pages, landing pages, emails, display ads, and platform-specific content.

• Strategize, implement, and manage social media marketing initiatives across platforms like Facebook and Instagram.

• Plan and execute digital ad campaigns on Google (SEO/SEM/GDN), YouTube, and Facebook.

• Use analytics to evaluate the end-to-end customer experience across multiple channels and touchpoints.

• Plan and execute Electronic Direct Mailers (EDMs) to engage and retain customers.

Job Requirements

• At least a Diploma in Business Administration / Mass Communication or its equivalent.

• Have minimum 2 years of Digital Marketing related work experience

• Passion in developing a career in the Education Industry

• Experience and knowledge in Copywriting (Excellent verbal & written English skills) in a plus-point

• Technical knowledge of Google Adwords, SEM, SEO, GDN, Facebook Ads and other social media managing platforms is a plus

• A great eye for detail – From words to visuals, the final article/page will need to look their best

• Self-motivated with the ability to work independently as well as collaborating in a team

If this sounds like the beginning of a great new challenge for you…

Click on the "Apply Now" button right below, send us your resume and portfolio (if applicable) so we can get to know you better. Shortlisted candidates will be contacted within 5 working days.

We look forward to hearing from you!