Digital Marketing Executive

Leco Auto Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic automotive company in Singapore is seeking a Digital Marketing Executive to enhance its social media presence and drive lead generation. This role involves creating engaging content across platforms like Facebook and Instagram, managing social media accounts, and planning marketing campaigns. The ideal candidate has at least one year of experience in digital marketing, proficiency in content creation, and strong graphic design skills.

Qualifications

• Minimum 1 year work experience in digital marketing.
• Strong proficiency in content creation.
• Experience with social media platforms.

Responsibilities

• Develop engaging content for social media platforms.
• Manage the company's social media accounts.
• Plan and execute paid social media advertising campaigns.

Skills

Content creation

Strong copywriting skills

Photography and videography

Graphic design

SEO/SEM knowledge

Proactive team player

Education

Diploma in related field

Job description

We are seeking a dynamic and passionate digital marketing executive to build an engaging social media presence and increase leads.

Responsibilities:

• Develop engaging and relevant content for various social media platforms such as Facebook, Instagram and TikTok etc.

• Manage and monitor the company’s social media accounts.

• Create a content calendar outlining the schedule for posts, campaigns, and promotions.

• Design and create content with graphics, images and videos.

• Plan and execute paid social media advertising campaigns.

• Analyse social media metrics (Likes, Shares, Comments, Click-through rates) to measure the success of campaigns and adjust strategies accordingly.

• Manage company’s website.

• Coordinate marketing events.

Requirements:

• Minimum 1 year work experience in the digital marketing field.

• Proficient in content creation with strong copywriting skills.

• Photography and videography skills.

• Graphic design skills.

• Experience in SEO/SEM, paid advertising platforms such as Instagram, Facebook ads, Google Ads would be a bonus.

• Independent, communicative and proactive team player.

• Minimum Diploma, Advanced/Higher/Graduate Diploma in any related field.

Other information:

• Working hours: Monday – Friday 9am – 6pm