Digital Marketing Executive

INSTITUTE ESTETICA PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading company in the aesthetic industry seeks a creative Digital Marketing Executive to enhance their online presence. The role involves managing social media strategies, content creation, and performance analysis to drive engagement and grow their clientele base. Candidates should have relevant marketing diplomas and proficiency in digital tools.

Qualifications

• Diploma, Advanced/Higher/Graduate Diploma in Marketing or equivalent required.
• Proficient in design and content creation tools.
• Experience with online marketing campaigns, including SEO and social media.

Responsibilities

• Plan and execute social media strategies to build brand presence.
• Develop and manage content for blogs, email campaigns, and social channels.
• Monitor and analyze marketing campaign performance.

Skills

Proficient in digital content creation tools

Social Media Strategy

Data Analysis

Excellent Communication

Education

Diploma in Marketing or equivalent

Tools

Adobe

Canva

CapCut

Job description

Job description

We’re looking for a creative and data-driven Digital Marketing Exec to join our team!

Responsibilities & Duties

• Social Media Strategy: Plan and execute social media strategies to build and grow brand presence across relevant platforms.

• Content Creation: Develop, write, and proofread compelling content for blog posts, email campaigns (EDMs), promotional materials, and social media channels.

• Visual Content Production: Plan, shoot, and edit photography and videography for social media and marketing campaigns, ensuring alignment with brand aesthetics and messaging.

• Performance & Campaign Management:

• Implement and manage paid social media campaigns.

• Monitor, analyze, and report on digital performance, including market trends, competitor activity, and consumer insights.

• Optimize campaigns to manage acquisition costs and maximize ROI.

• KOL Engagement: Collaborate with appointed agency to craft and execute public relations and Key Opinion Leader (KOL) engagement strategies.

• Corporate Partnerships: Acquire strategic partners to enhance clientele base

• Digital Marketing Trends: Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective.

Requirements:

• Candidate should possess at least a Diploma, Advanced/Higher/Graduate Diploma, Marketing or equivalent.

• Proficient in using design and content creation tools such as Adobe, Canva, CapCut, or similar platforms for visual and video content.

• Proficient in creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, and social media

• Independent with good communication skills

• Working hours: Mon - Fri 9am – 6pm