Digital Marketing Executive

In this role, you will be responsible for managing and executing our digital media strategies to drive online direct sales, increase brand awareness, and engage with our target audience.

Website & Content Management

• Manage and update website content for Grand Mercure Singapore Roxy and Noku Hotels (Kyoto, Osaka & Phuket).

• Ensure all digital web offers are aligned with brand positioning and are optimised for conversion.

Performance Marketing & Paid Media

• Plan, execute, and optimize Google Ads, display advertising, and retargeting campaigns to drive direct bookings.

• Manage SEO and SEM strategies, including keyword research, on-page optimization, and link-building initiatives.

• Track and analyse digital marketing KPIs to improve campaign effectiveness.

• Collaborate with digital agencies to maximize campaign performance and ROI.

Data Analytics & Reporting

• Utilize Google Analytics, Google Tag Manager, and other tracking tools to monitor website traffic and user behaviour.

• Generate reports and insights to measure campaign effectiveness and recommend optimizations.

• Research market trends, competitor activities, and emerging digital technologies to refine strategies.

Creative & Digital Asset Development

• Develop digital marketing collaterals for email marketing, paid search, and website promotions.

• Ensure all digital assets are aligned with conversion rate optimization (CRO) best practices.

Ad-Hoc Projects

• Assist with additional digital & social initiatives and projects as assigned by the Head of Department.

Requirements

• Diploma/Degree in Digital Marketing, Marketing Communications, or a related field.

• 3-4 years of experience in a digital marketing role, preferably with agency experience.

• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, etc.).

• Experience in website management (WordPress, Elementor), UX optimization, and conversion tracking.

• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.

• Hands-on experience with email marketing platforms, CRM tools, and marketing automation is a plus.

• Detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.