Digital Marketing Executive

Job Description

• Responsible for day-to-day digital and social media campaign initiatives, including planning, optimising, copywriting and deployment.
• Strong understanding of advertising formats & marketing objectives, and campaign setups on Facebook & Instagram, Google, and LinkedIn.
• Review and report the performance of online marketing campaigns and activities.
• Manage and track approved marketing budget and spending and analyse ROI.
• Responsible for developing and executing online marketing strategies and proposals, including but not limited to emerging digital trends/tools and new technologies.
• Competitor's analysis and planning of new digital and social media marketing strategies & bidding.
• Analysing Google Search Console and proposing changes and fixes to ensure the website is search engine friendly and has no errors.
• Propose the audience segments according to the school's marketing requirements.
• Creating content for weekly email marketing campaigns at MDIS.
• Regular CRM analysis closely monitors sales performance and works with the sales team to optimise online campaigns.
• Responsible for managing local and international marketing campaigns and lead generation at MDIS.
• An understanding of Google SEO, search engine algorithms, and ranking methods will be a plus.

Qualifications

• Minimum Diploma holder in Marketing/Business Management or relevant field.
• Minimum 1 Year experience.
• Proven working experience in digital and social media marketing.
• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics and Google Search Console analysis and tracking.
• Possess a good attitude and works well with others.
• Experience in the Education industry is an added advantage.

Software Requirement

• Meta Business Suite/Ads Manager.
• LinkedIn Ads Manager.
• Google Ads.
• Google Analytics.
• Google Search Console.
• Mailchimp.