We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate must have a passion for all things marketing and technology. You should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Key Responsibilities:
- Assist the team in the development of the overall digital marketing strategy
- Implement and manage digital marketing activities and campaigns across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Support BD and Sales strategies to achieve sales growth
- Support overseas marketing activities such as seminars, tradeshows, exhibitions etc
Job Requirements:
- With more than 3 years of experience as Digital Marketing
- BSc/BA in marketing or relevant field
- Excellent understanding of digital marketing concepts and best practices
- Good knowledge of all different digital marketing channels
- Good knowledge and hands-on experience with SEO/SEM, Google Analytics and CRM software
- Excellent command of written and spoken English
- Skills and experience in creative content writing
- Analytical mindset, critical thinking and problem-solving skills
- Experience with graphic and editing software like Adobe Photoshop and Premiere pro, Canva, etc
- Team player and has excellent communication and interpersonal skills
- Sense of ownership and pride in your performance and its impact on a company’s success
- Experience in e-commerce platform would be favourable
*Please indicate your current and expected salary in your resume.