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A leading company in educational innovation is seeking a digital marketing specialist to drive creative and strategic marketing efforts. The role includes campaign planning, content creation for various platforms, customer engagement initiatives, and offline marketing efforts. Candidates with a diploma in digital marketing and a flair for creative thinking will thrive in this dynamic environment.
Campaign Planning: Support marketing campaigns from conception to execution, ensuring effective strategies to promote educational programs.
Content Creation: Research industry topics and craft engaging content for social media, emails, and marketing collaterals, showcasing our innovative courses.
Social Media Management: Manage various social media channels, including Instagram, Facebook, Xiao Hong Shu, WeChat, and TikTok, fostering community engagement.
Customer Engagement: Design and implement customer success initiatives and community events to enhance user experience and loyalty.
Lead Generation: Plan and execute lead generation events with key partners to expand our reach and impact.
Performance Analysis: Measure and report on the results of marketing campaigns and initiatives, driving data-informed decisions.
Brand Consistency: Ensure all marketing materials align with our branding guidelines, maintaining a cohesive company image.
Offline Marketing: Design and lead offline marketing efforts, including exhibitions and physical advertising materials.
Educational Background: Diploma or above in digital marketing, marketing, or equivalent field.
Creative Mindset: Demonstrates innovative thinking and creative ideas to develop compelling marketing strategies.
Technical Skills: Knowledge of photo editing software and basic video editing is advantageous but not mandatory.
Business Acumen: Ability to generate traffic and leads for new business opportunities.